How can I improve app ratings for my brand?

You will notice that one-star is the lowest rating and five-star the highest. Users can register their satisfaction (or dissatisfaction) on the rating scale at or between these extremes. Here’s the thing: On the app store page, and when the search results emerge, they include a summary rating specific to each territory on the App Store. In other words, they’re significantly visible to your audience.

How do App Store Reviews tie into this?

Reviews and ratings initiate simultaneously, but they differ from one another:

  • Definitive star allocations measure ratings.

  • Reviews are more expansive. After using the app, they’re written feedback, expressing feelings, and relaying customer experiences.

  • The best review for an app is one that syncs in with a five-star rating. The two go hand in hand, allowing users to expand on why they left the rating they did.

When you boil it down, the two constructs together are a crucial part of your data bank. They keep you informed about the positives and negatives of connecting to your app in the marketplace. The following is an integrative perspective that should help you appreciate their value:

  • Trust in reviews and ratings if you believe in brand visualization as a revenue driver (you should).

  • They provide impetus to your marketing activities, contributing significantly to the way users perceive your product.

  • Five-star ratings are a green light to many prospects coming across your app, and even more so if supported by customer sentiments that align.

  • Conversely, numerous poor ratings can kill sales before they even get off the ground.

It seems logical that the App Store and Google Play back the apps with the least customer resistance because they’re the ones ringing the tills. So, as a general rule, they pump the apps featuring top-class ratings and reviews and conceal the ones on the opposite end of the spectrum.

Ratings increase store traffic.

The bottom line is that you can be fastidious in your keyword strategy, but if users don’t like the app, it will negatively impact downloads and monetization. Conversely, the more traction you get in the marketplace with feedback and ratings streaming through signifying satisfaction, the more you can expect successful results.

Everyone knows that users are notoriously impatient, navigating websites and app search results almost as fast as you can blink. Therefore, the search must display something genuinely eye-catching to engage them:

  • Sub-par rating summaries are traditionally a user turn-off.

  • In contrast, the five-star ones have the power to engage and may well do the trick.

  • Thus, the quality and quantity of your ratings are an integral part of your overview.

  • They require constant monitoring to ensure that negative comments/ratings don’t hang around your brand too long.

To a large degree, ASO and keyword rankings depend on customer feedback via ratings and reviews. As these gain traction, things should start happening in your favor.

The everyday things you can do to improve your rating and reviews

1. Make sure you’re meaningfully different and ahead of the curve.

2. Buying reviews is a no-no.

3. Asking is not buying.

4. Deploy the SKStoreReviewController API

5. Reviewers need contact details.

6. Respond to Reviewers

7. Respond appropriately

8. Urgent reviews first

9. Reviews with offensive content

10. Create excitement and use seasonality to your advantage

Read more at ShyftUp’s article.

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