Social Social media is a juggernaut thrown into our lifestyles, swaying our everyday decisions in ways we never dreamed of a few years back. For example, consider the following mind-blowing stats:

  • Close to 58% of the world population is on social media (4.62 billion people), spending an average of 2.5 hours daily on them.

  • That number jumps to 82% of the population if you look only at the US.

  • The frontrunners are:

    • Facebook (well over 2 billion people)

    • YouTube (nearly 2 billion)

    • WhatsApp (1.6 billion)

    • Instagram and WeChat (a billion each)

    • Tumblr (600,000) 

    • Tik Tok (500,000)

And think about this:

  • Consumers defer to their friends’ social posts 81% of the time before making a purchasing decision. 

  • Social media referrals connect to 71% of consumer purchases.

  • Companies’ social media influences consumer purchases in 78% of cases.

A research study four years ago signaled that social media ads generated nearly 50% of mobile app downloads. The same metric in 2022 is conceivably way north of that number. Therefore, one’s social media presence on the following five levels vitally contributes to download and conversion success that ultimately bolsters sales revenue:

  1. Paid ad campaigns

  2. Leveraging influencer marketing

  3. Recognizing and rewarding users who create content around your app 

  4. Focusing on your app reviews and ratings

  5. Maximizing different social media platform advantages

A. A paid ad campaign

Social media advertising investment in North America topped around $47.9 billion in 2021 – close to one-fifth of the total, including TV, radio, press, outdoor media, and publications. Indeed, social media is a massive player in the $240 million promotions industry. One of paid advertising’s significant drivers is the fading reliance on organic reach strategies. The latter requires endless patience and frustration tolerance as algorithms swing our efforts left and right, sometimes with disappointing results. Nevertheless, there’s no getting away from social media as a mainstay promotional channel for every app business interested in building brand loyalty.

The compelling attractions of paid advertising are:

  • Speed in penetrating markets, unmatched by organic programs.

  • The high degree of sustainability validated by tangible results.

  • Relying on the undoubted message frequency benefits that are under your control.

Marketers will notice that all the social media leaders accommodate app installs as an advertising option, so take advantage of that. Moreover, don’t hesitate to draw on the expertise of the Facebook team to zone in on the audience most responsive to your messages.  A  hit-and-miss, shotgun approach gives way to sniper accuracy, easily attainable with the pay-per-click system (relatively inexpensive) that takes you to genuine customers. So, in other words, generalization gives way to a granular approach, thus escalating downloads while simultaneously saving on the advertising budget – a double-whammy benefit.

Read more at ShyftUp‘s article.



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