Building an email list is an essential tactic when marketing online. It allows you create and nurture customer relationships into conversions and sales.
However, your email list is only as good as the contacts in it.
Not every address signed up to your list is actually worthwhile. In fact, you’ve probably got quite a few undesirable spam, invalid, or otherwise dangerous email addresses lingering amongst your hard-earned contacts. These unsavory email addresses can ultimately result in low open and CTR rates, lower deliverability, high bounce rates, and ultimately impact your sending reputation.
Fortunately, there are some wonderful tools available that can help you clean up your email list. Typically, these tools work through one or two different methods: email validation and email verification.
Each of these techniques are instrumental in keeping a clean email list. Just remember that these checks are no replacement for a confirmed opt-in system like the one you’ll get from GetResponse.
However, through a vigilant combination of the two systems, your email list will be as accurate and valid as possible.
But what’s the difference between validation and verification?
What is Email Validation?
Email validation is the process in which an email address is confirmed to exist. Email validation tools compare a given email address against its service provider (i.e., Gmail, Yahoo, or Hotmail) and determines whether or not the email record is valid.
This process is the simpler of two; however, it’s still incredibly useful.
For example, if your potential client inputs a typo in their email address when signing up such as a double letter or a misspelling, an email validation tool will catch this as an incorrect and invalid email. Likewise, the tool can catch spammy email addresses and misdirects created this way also.
What is Email Verification?
Email verification, on the other hand, is a more complex process. Instead of just ensuring that an email address exists, email verification tools verify that the address is active and that someone is actually on the receiving end.
Best Email Verification and Validation Tools for GetResponse
While we don’t have a fully equipped tool for this, we check invalid domain addresses whenever you’re importing a file into GetResponse. Plus we remove addresses that bounce. So even if you’re adding new contacts or your contact’s address is abandoned, we should pick it up if we receive a proper bounce response code.
On top of all that, adding a confirmed opt-in is a great practice to minimize any potential invalid email addresses.
That being said…you can never be too careful. The following companies are dedicated experts in the field of email verification that are super qualified and fully equipped to tackle false emailers even before they begin.
That’s why we love their integrations into our all-in-one marketing platform!
These companies are ahead of the game providing top notch email security while we focus on deliverability and driving your marketing campaigns. Symbiosis at its finest.
If you’re looking for a set-it-and-forget-it type of email verification tool, Mailfloss might be the best option for you. Through a simple setup process that takes only minutes, you can have Mailfloss automatically clean your email list daily without any other manipulation on your part.
But it’s not just addresses within your list that Mailfloss can update. The platform can automatically update, delete, or unsubscribe tags and custom fields within your email list. They currently have a 7-day free trial and paid plans starting at $17 a month.
|* Automatic Daily Cleanup||X User interface not as intuitive as other services|
|* Realtime Verification API available|
|* Detailed Analytics and Reports|
Trusted by some of the biggest names around, QuickEmailVerification is designed to be a reliable tool for businesses. In fact, you’ll need to have a business email address to sign up which may alienate some smaller clients. But for those who do qualify, QuickEmailVerification’s GetResponse integration is an incredibly powerful resource.
They have an unprecedented deliverability rate with a consistent 99% rating. That figure is also bolstered by a claimed 100% Google email address verification accuracy. QuickEmailVerification works through a 10-step process including catch-all email checkers, duplicate removal, role email checkers, and much more.
|* 100% Google email address accuracy||X Doesn’t track spam traps|
|* Very easy to use email verification tool||X Business email required for sign up|
|* Great free trial offer|
Kickbox has been a player in the anti-spam industry for over 12 years and brings that expertise to their email deliverability tool. Kickbox isn’t the fanciest platform with the most features, but what it does—it does well.
They’ve dedicated their platform to addressing the email list cleaning needs of their customers. Kickbox’s integration provides both batch and single email address verification processes, but the real star of the show is their real-time verification API. It can actually inform potential clients of common misspellings and typos at the point of signup ensuring that you don’t miss any prospective customers before they enter your sales funnel.
|* Tons of experience with anti-spam and email deliverability best practices||X Free trial is very limited|
|* Provides more real results for email addresses than other providers||X Pricing credit system can get expensive|
|* Real time API is very easy to implement|
DataValidation is a no-nonsense platform dedicated to providing you with the best deliverability for your email list as possible. They’re trusted by many premier organizations, and it’s easy to see why. DataValidation boasts one of the most in-depth APIs for email validation and verification on the market today.
The platform allows for bulk, single, and real time email address checking, so you’ll never be caught off guard. And while the results are not automatically displayed, you’ll find detailed reports emailed to your registered address where you can see a full breakdown of each entry cleaned on your email list.
|* Extremely comprehensive API||X Pricing can be awkward and confusing|
|* 99% Deliverability after email list cleaning||X Results are not automatically displayed|
|* Automatic email list hygiene monitoring|
Finding an email verification tool that’s able to cost-effectively scale with your business can be tough. Fortunately, TrueMail can provide a solid solution. While smaller businesses and clients can take advantage of the platform, TrueMail caters to those looking for enterprise-level solutions with affordable price-per-verification scaling.
Aside from being one of the fastest email verification tools around, TrueMail has a great deliverability rating up to 99%. In fact, they guarantee that if your bounce climbs higher than 5%, you’ll be refunded the difference. Their system works strictly on real time multi-step verification ensuring that you won’t miss out due to archived or historical data.
|* Very fast and accurate||X False negatives have been reported|
|* Able to sync with CRM|
|* Duplicate removal tool|
|* Great pricing scale|
If you’re looking for a super easy-to-use, intuitive email validation and verification service, check out Bouncer. It’s probably the simplest tool on this list to navigate making it ideal for those unfamiliar to online marketing tools and services.
On top of their simplicity, Bouncer also promotes a very budget-friendly model with a pay-as-you-go model with credits that never expire or are used up for duplicate emails or unknown results. Email verification is accomplished through either batch analysis or a real-time API verification which is just like the rest of the platform—easy to use.
|* Very user friendly||X UI may be a bit simple for some|
|* Extremely cost effective||X There have been reported issues with only partially completed list cleans|
|* Great support team||X Not as fast as other email verification services|
For those looking for a real email verification powerhouse, consider ZeroBounce. ZeroBounce’s platform is known for two major attributes: being tough and reliable. It comes equipped with military-grade security protocols to ensure that your data stays safe and secure.
ZeroBounce checks your email list both in real time and in bulk so you can get your email list validated and keep it that way. And if you ever have any issues with the platform, they’re easy to contact with their 24/7 customer service.
|* Top notch security||X Can be difficult to get started with|
|* Grey listing feature|
|* Pay-As-You-Go available|
|* Bulk and realtime checks available|
Why It’s So Important to have Email Validation and Verification
Email is one of the most active and influential communication channels. And it can allow you to reach thousands of customers and clients simply and effectively. Unfortunately, not every email address collected is real or accurate.
In fact, up to 30% of collected addresses are invalid—albeit mostly due to human error such as typos or misspellings. However, there are also plenty of email addresses that belong to scammers, phishers, or other netizens up to nefarious intentions.
And that’s why email validation and verification is so important. Not only do these processes keep your email list clean and effective, but they also protect against fraud and other scams.
How to Choose the Best Email Verification Service
Choosing an email verification tool doesn’t have to be difficult. But too often, people select a tool that doesn’t meet the needs of their business or email list.
That’s why we’ve provided some of the most important criteria to consider when selecting one of these services.
Bulk Email Verifaction
Any email verification tool worth its salt has the ability to perform bulk email verification. This is exceptionally important for those who have massive email lists. If you can only verify and validate email addresses one at a time, you’re bound to miss fraudulent or unworthy emails.
Single Email Verification Capabilities
However, it may be important to verify email addresses one at a time. We don’t always have the time for a full crawl of our email lists. But if your verification tool has the ability to single out specific email addresses, you can save time by eliminating malicious intent right when you see it.
Wouldn’t it be nice if your email verification tool caught invalid email addresses before they were even added to your list? Of course! Fortunately, many companies make this feature available through the use of intelligent APIs to prevent dirtying up your email list in the first place.
Speed and Accuracy
This may go without saying but… You need an email validation program that can handle your email list with speed and accuracy. Don’t settle for anything less. Each missed invalid email is just one more potential scammer or a blemish on your server’s deliverability.
Integration with Your Marketing Platform
Even the best tools can be rendered useless if they just don’t fit. If your chosen email verification tool doesn’t integrate with your marketing system, it’s not a good match for you.
(If you’re a GetResponse user, all of the above companies integrate seamlessly.)
It’s always good to stay on top of things when it comes to your email list—whether that’s adding to it or filtering it out. Look for an email validation tool that has the capability to deliver detailed reports, so you never miss a change.
Lastly, you need to consider your budget. Which platform is the most cost-effective for what you need? You don’t need to pay for an enterprise-level solution if your email list doesn’t require it. Aside from saving money with your email verification tool, you can also help increase your marketing budget by investing in an effective all-in-one marketing platform such as GetResponse.