2. Condense Blog Posts into Videos
Publishers have latched onto the video trend because video performs well: Digital video penetration is expected to reach 83.8% in the United States by next year. Like content marketing teams, news outlets are also working with minimal resources.
Repurposing blogs into video is one of the easiest things you can do to improve engagement and extend the life of your content. A few still graphics with scrolling or fading captions are all you need to create a video that gets watched and shared.
3. Create a PowerPoint and Upload to SlideShare
Is LinkedIn’s SlideShare a social media site or hosting platform? Who knows! We do know, however, that SlideShare is great for repurposing content for SEO.
Plugging your best blog content into SlideShare, optimizing a few keywords for Google, and including your domain can earn you a ton of referral traffic.
When you update your associated blogs for fresh stats, make a point to go back and update your SlideShare info too – or upload a whole new slideshow!
4. Submit to Guest Blogging Sites
Some sites require 100% original guest blogs, but others don’t. Medium is always an excellent platform for reaching audiences we normally wouldn’t interact with on Facebook or Twitter. Plus, Medium works for literally any industry.
It’s also worthwhile to do some research into your specific industry’s guest blogging sites.
5. Expand Your Topic for an eBook
eBooks are easier to make than most people realize – especially if you’ve been writing about the same topic for years and have a bunch of content in your arsenal.
Microsoft Word and Canva both offer awesome customizable eBook templates, so you don’t even have to worry about hiring a designer.
6. Turn Each List Item into a Full Blog Post
Lists tend to perform better than most other types of content (like questions or how-tos). When repurposing content comes up, look to your list-based blogs for inspiration.
If you have a list blog that performed especially well, you could give each of the list items its own blog post. If you’re not up for the challenge of writing, use each list item to create a unique graphic for Facebook, Instagram, or Pinterest.
By typing the general keyword “pets” into BuzzSumo’s Content Analyzer, we can see that lists tend to earn way more engagement than other types of posts like questions or how-tos.