What are the marketing channels for mobile apps?

Marketing channels can be service providers, platforms, or websites that offer marketing solutions. There are different types of marketing channels and mostly, they will differ in their specialization.

Marketing channels can be free while others are paid. Usually, free marketing channels only come with basic features. If you want to fully take advantage of a marketing channel, you will most likely need to pay for it.

This post will focus more on paid marketing channels for mobile applications.

When it comes to mobile apps, there are different premium marketing channels you will most likely encounter. Some of them are great while others are not so great. 

You just have to weigh your options to know which paid marketing channels would be best for your business goals.

With this in mind, here are the best paid mobile marketing channels you should try:

1. App Store Optimization

First off our list are app stores. It is only natural to first look into them since we are talking about mobile apps.

When you think of app stores, you would most likely think of two app stores: Google Playstore and Apple App Store.

That’s something expected because outside of China, Google Play and Apple App Store control 95 percent of the app store market.

App Store Optimization, or known as ASO, is a marketing strategy that allows you to increase your app’s visibility in app stores, thereby improving your installs and conversion rate. 

ASO involves a lot of things. It includes tweaking different aspects or elements of your app store listing to ensure they are optimized and ready to convince people to use your app. 

These app store listing elements include app title, app name, app icon, images, rating, description, videos, and others.

There’s so much to learn. Thus, you may want to read, “The Practical Guide To App Store Optimization (ASO)

2. Paid User Acquisition/Advertising

Paid user acquisition simply means you pay service providers who will help you acquire more users. As simple as that sounds, there are different goals and strategies for user acquisition or advertising.

There are different paid user acquisition channels available today. They are basically available on the Internet and show themselves as a platform that could help build your traffic.

Just to keep you going, let me share a few of them:

A. Google UAC/Google App Campaigns

In 2021 alone, there will be about 111.3 billion mobile apps downloaded on Google Playstore. As you can see, there’s a huge market in Google Play.

The problem is that competition is fierce and you might have a hard time getting your mobile app in the forefront of users.

Thankfully, Google Play offers App campaigns, and its specific ad program for mobile apps.

How does the app campaign work?

Google makes it as easy as possible for you to promote your app. What’s so neat about App campaigns is that you can promote your app not just on Google Play but also on Google Search, Google Discover, Google Display Network, and YouTube.

With Google app campaigns, there’s no need for you to create individual ads, which is something commonly done in Google Ads campaigns. 

What happens is that Google will use your available videos, images, text ideas, and other assets found in your app’s store listing. Google will then design various ads for you.

To start your app campaign, you will simply need to specify the following:

B. Apple Search Ads

The paid advertising program of the Apple Store is the Apple Search Ads. If you’re using this program for the first time, you can use it for free with 100 USD credit.

There are two basic plans for Apple Search Ads.

C. Snapchat

D. TikTok

E. Facebook

F. Instagram

G. Twitter

3. Search Engines

4. Social Media

5. Email Marketing

6. Traditional Marketing

7. Affiliate Marketing

8. Influencer Marketing

Read more at ShyftUp’s article.

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