Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?

What’s making A/B testing obsolete? Self-learning AI.

Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

Register today for “A/B Testing is Dead, Long Live A/B Testing!” presented by Offerfit.

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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