Get ready to reflect on a year of empowering online marketers with new solutions and enhancements to the GetResponse platform. Join us as we look back on a year of progress and growth.
The focus is always on our customers, and we strive to equip them with the tools they need to effectively engage and grow their audience, propelling their business forward.
Our mission in 2022 was to make reaching, communicating, and selling to your audience faster and easier. We’ve added new tools, improved integrations, and expanded analytics capabilities to help you do just that.
This article will take you through a chronological overview of all the enhancements and improvements released in 2022. We’ve also included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look forward to continuing to help our customers achieve their marketing and business growth goals.
Let’s get into the mood with a video recap of our 2022 highlights:
Table Of Contents
January: Shutterstock images
We started the year strong with an exciting new addition to our platform – 2 million free stock images from Shutterstock.
These images are now available to use as part of any GetResponse plan across the entire platform (including all email editors, the landing page editor, website builder, funnels, files, and images manager.)
This allows our users to easily add high-quality images to their marketing campaigns without the need to purchase additional image licenses. Thanks to the Shutterstock images, our customers can streamline their design process and save both money and time.
February: Ecommerce reports
In February, we introduced new ecommerce reports to help you better plan your marketing and communication strategies based on your ecommerce results.
This feature gives you an overview of all the critical metrics that ecommerce businesses need to track to understand their store’s performance and make informed, data-driven decisions about how they want to communicate and market their offers to their customers.
With these insights, ecommerce store owners can build lasting relationships with their customers and turn one-time buyers into returning ones. They can do this by sending relevant communication, establishing what type of content works best, and incorporating that with the ecommerce data directly from the store.
GetResponse won’t even be a center for tracking the store’s performance. We want to be the center of marketing and communication around the store – it may sound similar, but for ecommerce owners, there’s a big difference. So thanks to ecommerce data gathered inside GetResponse, they can plan, execute, and adapt their marketing strategy.
One of the key elements of ecommerce reports is real-time data. Users can see their sales as they happen inside GetResponse, allowing them to make quick and accurate decisions.
The bird’s-eye view helps users see the total number of orders, the average order value, and the total revenue generated by their store in a single glance. This helps them understand the overall performance of their business.
The reports also provide a breakdown of orders and revenue over time, allowing users to identify patterns and trends. This helps them understand their business’s seasonality, detect anomalies, and adjust their strategy accordingly.
March: Quick transactional emails
Quick transactional emails arrived at GetResponse in March to help businesses streamline their email communications even further.
This feature allows for a one-click setup for automated order confirmations and abandoned cart emails.
The customized automated order confirmations help you match your brand’s identity throughout all your marketing communication and let you start building a strong relationship with your customers from day 1. To make them even more impactful, you can enrich your messages with upsell offers or add bonus content to help your customers get more out of your offer.
On the other hand, the abandoned cart emails will help you drive more revenue from people who’ve visited your store but didn’t complete the order. This helps you run your marketing campaigns more efficiently, and it’s done on autopilot.
Quick transactional emails are vital for building trust and providing transparency to customers. Also, they’re super easy to create with GetResponse’s drag-and-drop email creator, which allows users to create engaging emails with minimal effort!
April: Video library
With our tools and features constantly growing, we wanted to help our customers learn and improve their skills with an easy-to-access video library inside their accounts. This handy solution allows users to quickly find and follow tutorials without having to leave their accounts.
The tutorials cover a wide range of topics, from beginner to advanced level, and are designed to help our customers get the most out of our platform. With the video library, users can quickly learn new features, troubleshoot any issues they might have, and discover new ways to improve their marketing campaigns.
May: Forms and popups
Our forms and popups got an extreme makeover and a brand-new creator in May.
This feature is essential for all businesses with an online presence. Forms and popups convert more website visitors into email subscribers you can nurture with your email communication, turning them into loyal customers in no time.
The creator allows you to make automated popups, banners, and bars, and it came packed with powerful features like smart targeting, with which you can show your offers at the perfect moment when your visitors are most likely to convert. Plus, the tool features a variety of different popup types like exit-intent, scroll-triggered, timed, and more to ensure your visitors don’t leave without subscribing or won’t miss out on any of your amazing offers.
Creating popups has never been easier. With our drag-and-drop editor, you can easily build beautiful popups that fit your brand in no time. What’s more, their installation is a breeze! Just one line of code is enough to launch hundreds of popups on your website.
Just like it takes no time to create the popups, it took no time for our users to start recommending products, growing their lists, showcasing new additions, collecting feedback, and so much more.
June: New mobile app
Every marketer needs a sidekick, and in June, we released one – our new mobile app.
Whether you have an iOS or Android device, you can now manage your campaigns with just a few taps on your phone. And what better way to stay on top of your business than to have it all in your palm?
We’ve made it super user-friendly and easy to navigate, so you can find what you need quickly and easily. Plus, we’ve added a customizable dashboard, so you can check in on how your business is doing at a glance. You can even send drafts, plain-text messages, and resend existing newsletters all from your phone.
And let’s not forget, you have instant access to customer data, so you can see how your list is performing, add new contacts and manage tags on the go. If you need to check on your newsletters or autoresponders, we’ve got you covered.
In short, the new mobile app is the ultimate sidekick for your business. No matter where you are – on the train, at the beach, or just out and about – you can always keep your business running smoothly.
Want to download the mobile app right away? Just scan the QR code below:
👉 Learn more about what you’ll find inside the GetResponse mobile app.
Honorable mention: YouTube Shorts format support in email creator
In June, we also launched YouTube Shorts format support in email creator. This allows our customers to easily embed YouTube Shorts videos in their emails, providing them with a new and engaging way to communicate with their audience.
Customers can now use Shorts in emails to showcase products, provide tutorials, or share any other videos they see fit – it’s an excellent way to make email campaigns more interactive and dynamic.
July: Promo codes
July was a hot month, and so was our update!
We launched the promo codes feature, available in GetResponse for most types of emails, quick transactional emails, and forms and popups.
This feature seamlessly synchronizes with your Shopify store and allows you to use codes to promote an ongoing or upcoming sale, or to reward your loyal customers.
Want to promote seasonal deals? Use a popup with a promo code to promote events such as Black Friday. Want to reduce abandoned carts? Show your popup with a promo code when a cart is about to be abandoned. Want to offer limited-time discounts? Combine the promo code with a timer in your popups to drive urgency.
Since the launch, our promo codes have been used thousands of times to reward loyal customers, drive conversions, and make sales soar.
Update: As of January 2023, we’ve launched another enhancement to our promo codes: making them unique. This unique promo code provides a more personalized experience and is ideal when running loyalty programs. Moreover, it helps you create a sense of urgency within your audience.
August: New integration with affiliate panel
August was all about making connections (and earning some extra cash ;).) We launched a new integration that makes it super easy to spread the word about GetResponse and earn affiliate commissions.
With the new integration, you can sign up for a GetResponse account, combine your GetResponse and Affiliate accounts, check your progress, and grab your unique affiliate links all in one place.
Plus, it’s now even more convenient for our non-English speaking users with the option to change the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Marketplace
September was a month of accomplishments, as our app was officially added to Shopify’s Marketplace.
And we didn’t stop there. Over the last year, we introduced and improved a set of ecommerce tools so you’ll have everything you need to convert more visitors into customers:
- Forms and popups to grab their attention
- Promo codes to entice them with discounts
- Quick transactional emails to keep them in the loop
- Ecommerce elements in marketing automation to target your customers more precisely
- Product recommendations to show them what else they might like
- Advanced segmentation to personalize their experience
- And web push notifications to keep them coming back for more.
Think of it as your own personal sales team, always working hard to help you drive sales. Now with the added convenience of being available on Shopify’s Marketplace.
October: Web Connect
October was about making things simple and efficient; that’s why we launched Web Connect – a powerful feature that allows you to connect multiple GetResponse features to your website with just one line of code.
With Web Connect, you can easily add forms, popups, web push notifications, and more to your website, ultimately increasing conversions and driving sales.
One of the key benefits of Web Connect is that it allows you to personalize your communication with your website visitors by targeting them based on their behavior.
For example, you can use it to target people who visited a specific URL and offer them tailored communication. Show different forms and popups to different groups of visitors, or send personalized web push notifications to people who have abandoned their shopping carts. Web Connect also allows you to upsell your items with automated post-purchase communication.
👉 Learn more about what Web Connect is and how you can use it in our Help Center.
November: Ad audiences
In November, we made the way you create your Google Ads more precise by introducing Ad audiences, a new feature that allows you to target or exclude a specific segment of people, resulting in lower costs of advertising and better-targeted campaigns.
We also introduced a new way to create your Google Ads, focusing on your goal. With this new feature, you can create ads tailored to your specific needs, ensuring they reach the right audience.
We’re proud to say that GetResponse is one of the first partners in the EU to offer this integration, and we’re excited to see the impact it will have on our customers’ advertising campaigns. With Ad audiences, you’ll be able to create more effective ads and drive conversions.
👉 Learn more about how to create Google Ads in GetResponse.
Honorable mention: A/B test reports
Now you can see exactly where your subscribers are clicking with a dedicated click map for each variant.
Compare key metrics between variants at a glance and view who opened or clicked on each variant. Plus, download a complete report to your computer for further analysis.
A/B test reports give you a deeper understanding of your subscribers’ behavior and help you optimize your email campaigns for better performance.
December: New templates, custom domain emails, and Chats updates
December was a big month for GetResponse, with the launch of 38 fresh email templates, the option to create an email on a custom domain, as well as new updates to our Chats feature.
38 new templates were designed to help our users create beautiful, professional-looking emails with ease. They cover a wide range of industries and styles, from ecommerce to event invitations, and are fully customizable so that you can make them your own.
The Chats feature received several updates throughout the year, including the ability to add contacts to a specific list through the chat, improved performance, new sound notifications to choose from, more stats, email notifications about new conversations, and the ability to add chat guests as subscribers to user lists in GetResponse.
Additionally, we added the option to have a mandatory capture form before the first message, allowing users to obtain customers’ details before starting a conversation. We also integrated Chats with consent fields and introduced “open chat” triggers that automatically open the chat window after a specified time or page scroll.
Creating an email on a custom domain also became available – it helps with getting your emails to the main email inbox, authenticating your email with DKIM, DMARC, and SPF, looking professional, increasing trust in your brand, and promoting brand awareness.
2023 sneak peek
In 2023, we’re focusing on optimizing core GetResponse solutions that will help you become a more effective communicator (so your audience sees and engages with your content more often) and increase your business’s online visibility to grow your audience, keeping your marketing funnel full from top to bottom.
What can you expect in 2023?
While we can’t give all the details away, we’re thrilled about what’s to come and want to let you in on our plans.
- Cutting-edge AI technology to create and inspire the emails you deliver to your audience based on high conversion best practices. We’ve heard from hundreds of customers and marketers that writing the content for your emails is one of the most time-consuming and difficult tasks you face. Using the power of artificial intelligence, you’ll improve your email marketing performance and increase your productivity. Last year proved that AI is king, and its reign will change the future of successful online marketing.
- A powerful but simple new interface to add and manage your contacts – making it easier than ever to grow your list and target your communication. With this enhancement, you’ll be able to create super-specific segments and highly-targeted audience groups that will result in higher engagement with your emails.
- Even more marketing automation triggers that deploy emails, popups, and more based on what your subscribers, website, and ecommerce shop visitors do (or don’t do!). This means more opportunities to connect with your audience automatically and, again, increase relevancy and personalization even more. (And, as we know, there’s no better way to drive conversions! In fact, our data shows that triggered emails have much higher open rates and click-through rates than regular email campaigns – 36% and 15%, respectively, compared to a regular newsletter’s average of 20% open rates and 12% click-through rates.)
Bonus resource: Looking for new ways or fresh reasons to connect with your audience in 2023? Download our Global Marketer’s Calendar for 2023 to discover new opportunities, start planning campaigns, and prepping touchpoints with your customers this year.
- We’re also adding new and improved ecommerce integrations and selling tools that make the process of marketing and communicating your ecommerce offers smoother and more efficient. This means you’ll be able to streamline your marketing and sales process and, ultimately, boost your revenue.
- Last but not least, we’re going to implement even more solutions to our GetResponse mobile app to make it easier for you to stay on top of your campaigns, make quick adjustments while on the go, be more responsive to your audience and adapt to their needs and preferences in an instant, wherever you are. (Download the mobile app for iOS or Android if you haven’t already!)
A look back at our progress and a glimpse into the future
It’s been an incredible journey in 2022, and we’re proud of the GetResponse platform evolution. We grow to support the growing businesses of our customers.
By providing our 100,000+ customers with the tools they need to engage and grow their audience, we’ve seen the incredible results they’re able to achieve:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated monthly
- Thousands of transactions processed daily
Our customers have had great success with GetResponse, and they’re excited to share their stories with you. Check out our customer success stories to see how we’ve helped businesses like yours reach their full potential.
But we’re not resting on our laurels – we’re not done yet! We know that the digital landscape is constantly evolving, and we’re committed to staying ahead of the curve.
Our team is excited to see what 2023 has in store for us and confident that the new solutions we’re working on will take our users to the next level. We’re not just providing you with the tools – GetResponse is providing you with the means to stay ahead of the competition and to make your business thrive.
We’re in this together, and we can’t wait to see where the next chapter of our journey takes us.
Did you know? You can share your thoughts and suggestions to help shape the direction of GetResponse in 2023. Your feedback has a direct impact on our future developments.
Thank you for being a part of our story.
And if you haven’t joined us yet, why wait? Join us today and start your journey toward success. Sign up for a free GetResponse account and see for yourself how our solutions can help your business thrive in the coming year and beyond.