If you are looking for a way to increase your visibility when people search locally, then you need to do App Store Optimization (ASO). However, how exactly can you do this? What is ASO for local search anyway? Why should you use ASO? Continue reading to learn more.

If you are reading this, you are most likely to be an app developer or marketer from the United States. As a person from the US, the first instinct is to use the English language and focus your effort on promoting your app in your country. Even if you’re from a different country, the same can be said for you.

If you have reached the peak of your app growth, it is the perfect time for you to do app localization. 

You see, localization is among the best strategies for you to see astronomical growth in your app’s installs, conversion rate, and loyal user base. With localization, you can make your app more available to a wider audience and even make it more attractive to people in various countries.

You can see localization almost anywhere in marketing. Just to give you an example, some Netflix movies and shows have different titles for different countries. 

Books also have different titles for each country they reach. In most cases, the titles don’t even directly mean the same thing when translated.

The same is true with mobile apps. Localizing your app can do wonders. When done right, localization can increase your revenue and improve app ranking.

App Search Optimization is the process of increasing your app’s visibility in app stores by changing ranking factors and making it work to your advantage. This means that you use the right keywords, app icons, screenshots, app videos, titles, subtitles, descriptions, and others.

One thing you need to realize is that localization is actually part of App Search Optimization. That’s why, when you do localization, you are actually doing ASO as well.

With this in mind, let’s focus more on localization. Since there are two major app stores today, let’s take a look at how to do localization in both the App Store and Play Store.

You might think that the App Store is simply for people living in the US or those people who know the English language. However, that’s not really quite right. 

In reality, the App Store is available in 40 languages and 175 regions. This means that you have the ability to make your app available in various places across the globe.

The exact step in the localization of your app in the App Store can be a little technical. However, just to give you an overview, Apple offers different technologies and tools to make localization possible.

These are the following:

  • Xcode

  • Foundation APIs

  • Unicode support

  • Auto Layout

The primary tool for localization is Xcode, which allows you to ensure that each local or region will only see its preferred language and visual elements.

Read more at ShyftUp‘s article.

ShyftUp is an ASO Agency.

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