Category: authentication

Email Deliverability Remediation: Avoid Getting Burned

by Chapston | Sep 29, 2021 | authentication, deliverability, DKIM, DMARC, email address verification, email authentication, Email Marketing, encryption, inactive subscribers, inactivity, inbox placement, reengagement, reengagement email, spam filter testing, SPF, win-back campaign | 0 |

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and...

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Everything Marketing Managers Need To Know About Email Subdomains

by Chapston | Sep 10, 2021 | authentication, decentralized teams, deliverability, email authentication, Email Marketing, email subdomain, email subdomains, Get more out of email marketing, ISP, sender reputation, subdomain, subdomains, transactional email, transactional emails | 0 |

“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think...

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How to automate your email testing process with Litmus

by Chapston | Mar 30, 2021 | accessibility, accessibility checklist, accessibility checks, accessibility in email, accessible coding, accessible email, accessible emails, alt text, analytics, analytics tools, analyze results, authentication, automate, automated email testing, blocking, brand reputation, broken email, broken images, broken links, checklist, dark mode testing, email analytics tracking, email authentication, email load time, Email Marketing, email previews, email qa, email spam filter, email testing, email tracking, google analytics, image blocking, image file size, images off, link checking, link tracking, litmus checklist, Litmus email analytics, litmus email previews, litmus instant previews, litmus spam testing, litmus test, load speed, post-click tracking, pre-send testing, preview pane, preview text, previews, QA, qa process, Rendering Test, screen reader, screen readers, spam filter testing, spam testing, subject line checker, subject line mistakes, testing, tracking, tracking code, transactional email testing, web analytics, workflow | 0 |

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending...

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How to set up BIMI for brand recognition in the inbox

by Chapston | Feb 16, 2021 | authentication, BIMI, deliverability, email authentication, Email Deliverability, Email Marketing, Subscriber Experience | 0 |

Back in 2019, we talked about the newest trend in creating subscriber trust: Brand Indicators for...

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