GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know
[ad_1] You know what’s what in digital marketing, so you’ve already heard the big, BIG news about...
Read More
Category: Campaign Planning
AMP for Email: Should You Love or Leave this Email Marketing Trend?
[ad_1] A brief history on AMP for emailIn February 2018, Google announced that support for AMP...
Read More
Email Community Spotlight: Crystal Ledesma
[ad_1] Could you describe what a typical work day looks like for you? Everything I do now is...
Read More
How Taking the State of Email Workflow Survey Helps Other Email Marketers
[ad_1] Once upon an email…When I started in the email marketing world almost 12 years ago in...
Read More
Say “No” to No-Reply Email Addresses (And What to Do Instead)
[ad_1] Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting...
Read More
Year in Review: How Litmus Helps Marketers Do More With Less
[ad_1] Build better emails, faster ⚡There’s a lot to keep track of when it comes to email,...
Read More
Tools The Litmus Team Can’t Live Without
[ad_1] When it comes to working smarter, certain tools are like the holy grail—and once you find...
Read More
Most Popular Email Clients in July 2022
[ad_1] We’re back—this time with our three-month update on email client popularity! We analyzed...
Read More
Email Content Automation: What It Means and Why It’s Effective
[ad_1] Marketers know customers don’t just crave personalized content—they expect it in the...
Read More
Evaluate Your Email Performance with an Email Reporting Template
[ad_1] Every ending—like a project or a year—is a time for reflection. However, reviewing...
Read More
B2B Email Campaign Ideas to Drive Engagement
[ad_1] What is an email marketing funnel?An email marketing funnel is the path a subscriber...
Read More
How Progressive Profiling Email Marketing Improves Data Accuracy
[ad_1] Email offers brands a great opportunity to connect with current and potential customers....
Read More