Category: Content Marketing

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before.I’m a genuinely curious person and fortunately, a big part of what I...

Are you guilty of producing and publishing content simply for the sake of doing so?Maybe you were once told that a surefire way to increase your presence on the SERPs is to regularly publish 500-word blog posts on the grounds...

It’s safe to say there is no shortage of content.Millions of new blog articles are published every day.Most of them add very little value though, and most of the articles that do don’t get the attention they deserve.Why?Because...

Searching for images on Google is a simple process.Many of us can quickly find a picture of something we are searching for by performing a basic Google image search.Google populates the results, sometimes with ads in the first...

Once you have a solid list of related keywords, you can export the results to an Excel sheet to filter, search, and browse thousands of suggestions. 3. Make Sure Your Website is 100% Mobile-Responsive Google switched to a...

Content is power.It comes in countless forms, and each of those forms can be pivoted into countless permutations.Think your about page has to be text?Think again.The world of media is at your fingertips: video, images, audio,...

Newer is better.Right?It takes just one look at the Apple product lineup to confirm that companies are constantly trying to out-innovate each other.It’s only a matter of time until you’re using the iPhone 32 for...

You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt.You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers.An...

Throughout my career as a search marketing consultant, I have been a strong advocate for:Conducting keyword research for each target market.Expertly localizing content.Yet, I still feel the need to talk about the topic and...

July 30, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has had devastating effects worldwide. You know this. I know this. We all know this. It has affected every area of life for...

Augmented reality is more than a buzzword.Move over human influencers; virtual beings might be the next-gen in the near future of marketing.Ever want to grab a headset and meet your client in virtual reality instead of Zoom –...