Who thinks you’re customer-driven, you or your customers?
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider...
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Category: Customer & Digital Experience
iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands
Audio media company iHeartMedia announced that it has entered a strategic partnership with audio...
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Android to follow the iPhone in restricting cross-app tracking
In a widely foreseen move, Google has announced plans to restrict cross-app tracking and introduce...
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A/B testing is dead, long live A/B testing!
Optimizing interactions, communications and offers to your customers is key – but how are you...
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How Public.com used personalized cross-channel engagement to double attendance at live events
Example of a Public Live event. Image provided by PublicPublic.com is an early-stage company that...
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The evolution of digital experience
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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Optimizely partners with Google Cloud
Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year...
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Reinventing the digital experience platform
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the...
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Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data...
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Your guide to scoring Google 5-star reviews
Now more than ever, customers seek out information about your business online. If you don’t offer...
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Good morning: What’s best for the consumer?
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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YouTube to double down on Shorts in 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve...
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