Who thinks you’re customer-driven, you or your customers?
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider...
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Category: customer journey
Good morning: Go for gold
Good morning, Marketers, and go for the gold.When it comes to customer journeys, the gold we’re...
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3 strategies to create better customer journeys across any channel
“Lots of marketers have adopted agile practices and tried to transform how they go to market in...
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Best Buy announces in-house ad network Best Buy Ads
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will...
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Ad spend for cryptocurrencies increases as advertisers educate consumers
A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars...
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Use Customer Journey Automation for Your Agency Clients
A strong understanding of your clients’ different customer journeys is crucial to maintaining a...
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How to Map Emails to Your Lifecycle Marketing
Marketing professionals are well educated on the typical sales funnel. In short, the funnel moves...
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