Who thinks you’re customer-driven, you or your customers?
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider...
Read Moreby Chapston | Feb 17, 2022 | Customer & Digital Experience, customer journey, Customer Service and Success, Mobile Marketing | 0 |
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider...
Read Moreby Chapston | Jan 21, 2022 | Customer & Digital Experience, customer journey, Mobile Marketing | 0 |
Good morning, Marketers, and go for the gold.When it comes to customer journeys, the gold we’re...
Read Moreby Chapston | Jan 20, 2022 | agile marketing, Customer & Digital Experience, customer journey, MarTech Conference, Mobile Marketing | 0 |
“Lots of marketers have adopted agile practices and tried to transform how they go to market in...
Read Moreby Chapston | Jan 5, 2022 | advertising, best buy, Customer & Digital Experience, customer journey, e-commerce, Mobile Marketing, retail | 0 |
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will...
Read Moreby Chapston | Dec 23, 2021 | cryptocurrency, Customer & Digital Experience, customer journey, digital currency, financial services, Mobile Marketing, purchase process | 0 |
A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars...
Read Moreby Chapston | Mar 11, 2021 | automated customer journey, Campaign Monitor, customer journey, Email Marketing, Marketing Automation, nurturing campaigns, ready to buy, top of mind, touch points | 0 |
A strong understanding of your clients’ different customer journeys is crucial to maintaining a...
Read Moreby Chapston | May 7, 2020 | customer journey, customer lifecycle, Digital Marketing, Email Marketing, lifecycle marketing | 0 |
Marketing professionals are well educated on the typical sales funnel. In short, the funnel moves...
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