email analytics | Chapston

MPP in Email Marketing: Myths, Facts and Your Response

by Chapston | Jun 7, 2022 | Apple, campaign performance, email analytics, Email Marketing, engagement, mail privacy protection, Performance Metrics | 0 |

The email marketing community swirled with speculation about the possible impact of Apple’s Mail...

How to Measure Email Marketing Success: Beyond Open Rate

by Chapston | Apr 19, 2022 | email analytics, Email Marketing, email ROI | 0 |

When you know which email analytics to measure, how to calculate performance, and how to explain...

Get More From Your Data With Email Marketing Analytics

by Chapston | Mar 17, 2022 | email analytics, Email Marketing, Litmus email analytics | 0 |

Email marketing analytics provides an important layer of insight that helps you focus on what’s...

2022 Email Marketing Trends: What Retailers Need To Know

by Chapston | Mar 10, 2022 | email analytics, Email Marketing, personalization, retail, retail email | 0 |

This article was originally published in Total Retail on February 24, 2022.Buyers no longer want a...

2021 Product Releases: Year in Review

by Chapston | Dec 22, 2021 | acoustic campaign, acoustic campaign composer, adobe campaign, adobe campaign integration, adobe campaign standard, adobe campaign standard integration, adobe journey optimizer, agile, agile email marketing, agile marketing, analytics, analytics tools, apple audience report, apple mail privacy, apple mail privacy protection, apple mail privacy protection plan, design library, email analytics, email engagement, email insights, Email Marketing, email previews, email privacy, email testing, engagement, engagement data, engagement rate, html email, hubspot, hubspot integration, insights, integrated insights, litmus, litmus design library categories, Litmus email analytics, litmus proof, litmus test, mail privacy protection, marketing insights, modular building, pardot, pardot integration, Proof, subscriber engagement | 0 |

Getting the most out of email is not an easy task, particularly when circumstances are less than...

How to Use Email Analytics to Inform Your Marketing Strategy

by Chapston | Nov 16, 2021 | benchmark, benchmarks, email analytics, email analytics tracking, email insights, Email Marketing, insights, integrated insights, Litmus email analytics, marketing, marketing insights, Product, tracking code | 0 |

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI.You...

New in Litmus: Email Analytics Updates, Proof Changes and more

by Chapston | Nov 9, 2021 | adobe journey optimizer, email analytics, Email Marketing, email modules, email preview filtering, email preview filters, email previews, enterprise, ESP Integration, esp sync, esp syncing, Extension, focus mode, litmus, litmus daily reminders, Litmus email analytics, litmus email previews, Litmus extension, litmus focus mode, litmus for enterprise, litmus integration, litmus product, litmus product update, litmus proof, litmus proof daily reminders, litmus update, modular emails, most popular email clients, most popular email previews, new feature, New Features, new in litmus, new litmus, new litmus solution, new release, new release 2021, Product, product launch, product marketing, Product News, product release, product update, Product Updates, sort email previews, update, updates, visual editor, what's new in litmus | 0 |

If there’s one thing we can say about 2021, it’s that it accelerated industry changes that were...

New: Brand New Reports, A Black Friday Campaign & More

by Chapston | Nov 2, 2021 | email analytics, Email Marketing, landing page builder, updates | 0 |

By Kelsey Johnson November 2, 2021 Learn what’s new in your AWeber account. Reports that are easy...

3 Email Reports Marketing Leaders Should Look At

by Chapston | Oct 14, 2021 | email analytics, email list strategy, Email Marketing, email performance reporting, engagement, engagement rate, list health, Litmus email analytics, marketing leaders, marketing leadership, Oracle, report, reporting | 0 |

The beauty of email marketing is you can immediately see results—and we often take that for...

How to Create a Non-Apple Mail Opens Audience You Can Trust

by Chapston | Jul 2, 2021 | analytics, apple mail, apple mail privacy protection, apple mail privacy protection plan, email analytics, email insights, Email Marketing, insights, Litmus email analytics, mail privacy protection, marketing insights, open, open data, open rate, open rates, opens | 0 |

Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection...

Email client market share in 2021: Trends from January to March

by Chapston | Apr 9, 2021 | Apple, desktop opens, email analytics, email client, email client market share, email client market share february, email client market share january, email client market share march, email client market share q1 2021, email client open data, email client updates, email clients, email insights, email market share 2021, Email Marketing, insights, mobile opens, webmail opens | 0 |

How is it April already? Email client popularity last year was almost as up and down as the U.S....

Agile Email Marketing Part 3: Micro-Efficiencies to Send and Analyze Emails

by Chapston | Aug 26, 2020 | agile email marketing, email analytics, Email Marketing, email marketing workflow, Email Process, esp syncing, post-send analysis | 0 |

With agile email marketing, speed is of the essence. But how do you do this without sacrificing...

Category: email analytics

MPP in Email Marketing: Myths, Facts and Your Response

How to Measure Email Marketing Success: Beyond Open Rate

Get More From Your Data With Email Marketing Analytics

2022 Email Marketing Trends: What Retailers Need To Know

2021 Product Releases: Year in Review

How to Use Email Analytics to Inform Your Marketing Strategy

New in Litmus: Email Analytics Updates, Proof Changes and more

New: Brand New Reports, A Black Friday Campaign & More

How to Create a Non-Apple Mail Opens Audience You Can Trust

Agile Email Marketing Part 3: Micro-Efficiencies to Send and Analyze Emails

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