Category: email insights

How to Create a Non-Apple Mail Opens Audience You Can Trust

by Chapston | Jul 2, 2021 | analytics, apple mail, apple mail privacy protection, apple mail privacy protection plan, email analytics, email insights, Email Marketing, insights, Litmus email analytics, mail privacy protection, marketing insights, open, open data, open rate, open rates, opens | 0 |

Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection...

New in Litmus: Integrated Insights

by Chapston | Jun 16, 2021 | aggregated reporting, email insights, Email Marketing, email metrics, insights, marketing insights, marketing metrics, Metrics, report, reporting, share reports, sharing reports | 0 |

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber...

How to A/B test – Litmus

by Chapston | Jun 14, 2021 | A/B test, A/B testing, a/b tests, email insights, Email Marketing, email testing, insights, optimization, split testing, test, testing | 0 |

One thing I love about email is data. Because it’s so readily available, it’s easy to run split...

Email client market share in 2021: Trends from January to March

by Chapston | Apr 9, 2021 | Apple, desktop opens, email analytics, email client, email client market share, email client market share february, email client market share january, email client market share march, email client market share q1 2021, email client open data, email client updates, email clients, email insights, email market share 2021, Email Marketing, insights, mobile opens, webmail opens | 0 |

How is it April already? Email client popularity last year was almost as up and down as the U.S....

Holiday email engagement on Black Friday, Christmas, and more

by Chapston | Jan 15, 2021 | email client open data, email data, email insights, Email Marketing, engagement data, holiday email marketing, holiday emails, Litmus email analytics, send time, send time optimization | 0 |

The year-end holiday season always seems to be a hectic one in the email marketing world. It’s...

Are you putting the 3 pillars of email marketing into action?

by Chapston | Aug 31, 2020 | email insights, Email Marketing, email marketing process, email optimization, email production, email workflow | 0 |

You may have heard us talking about the 3 pillars of email marketing at different points, but may...

Email Marketing Best Practices and Thought Leadership

by Chapston | May 15, 2020 | email insights, Email Marketing, pre post perform | 0 |

The Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently...

[Ebook] How to Transform Your Email Team Into a Source of Strategic Insights – Litmus Software, Inc.

by Chapston | May 7, 2020 | Ebooks, email insights, Email Marketing, pre post perform | 0 |

May 6, 2020 By Bettina Specht The Three Pillars of Successful Email Marketing | Part 3: Perform...

You hit send. Now what? – Litmus Software, Inc.

by Chapston | May 3, 2020 | Ebooks, email analytics, email insights, Email Marketing, email personalization, post-send analysis, post-send reporting, pre post perform, subscriber engagement | 0 |

April 23, 2020 By Bettina Specht [Ebook] The Three Pillars of Successful Email Marketing | Part 2:...