Category: email marketing strategy

How to create effective marketing personas

by Chapston | May 20, 2021 | audience segmentation, customer retention, customer success, demographics, Email Marketing, email marketing personas, email marketing strategy, email strategy, Get more out of email marketing, Litmus email analytics, marketing, marketing personas, personas, representation, target audience | 0 |

Email marketers (and marketers in general) are constantly looking for better ways to connect with...

4 Steps to Plan Your Email Marketing for the New Year

by Chapston | Dec 15, 2020 | Content Marketing, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips | 0 |

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4...

Email Marketing vs. Social Media: Which is Better?

by Chapston | Dec 2, 2020 | Email Marketing, email marketing strategy, marketing tips, Social Media, social media and email, Social Media Marketing, social media strategy | 0 |

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine...

How to Build Marketing Funnels with Email

by Chapston | Sep 21, 2020 | advocacy, awareness, consideration, conversion, Email Marketing, email marketing strategy, loyalty, marketing funnel | 0 |

Understanding the marketing funnel will help you transform prospects into loyal customers — who...

How to Use “The Dinner Party Strategy” in Your Email Marketing

by Chapston | Sep 8, 2020 | Email Marketing, email marketing strategy, FWD: Thinking Show, Podcast, podcasting | 0 |

In the fourth episode of The FWD: Thinking Show, email expert Val Geisler shares how writing...

How to Create the Perfect Email Marketing Strategy

by Chapston | Aug 17, 2020 | Email Marketing, email marketing plan, email marketing strategy, email strategy | 0 |

An email marketing plan can help you connect with the right people and achieve your business...

Why and How You Should Build Customer Relationships Via Email

by Chapston | May 12, 2020 | Customer Experience, Customer Relations, email list hygiene, Email Marketing, email marketing strategy, Subscriber Experience | 0 |

A brand is nothing without happy, loyal customers. However, gaining those customers takes a lot of...

How to Quickly Launch Your Email Marketing Strategy

by Chapston | May 8, 2020 | Digital Marketing, Email Marketing, email marketing strategy, Marketing Strategy | 0 |

While many brands already have email in place, messaging needs are changing fast. Virtual contact...

5 Reasons Why You Should Invest In Email (With Stats)

by Chapston | May 2, 2020 | Digital Marketing, Email Marketing, email marketing benefits, email marketing strategy | 0 |

Digital marketing is an essential part of all business and, while social media and search engine...