Category: email metrics

Google Analytics Email Tracking | Twilio SendGrid

by Chapston | Feb 4, 2022 | Best Practices, Email Marketing, email metrics, email tracking, google analytics, Technical | 0 |

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s...

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Email Marketing KPIs You Should Be Tracking

by Chapston | Jan 25, 2022 | click-to-open rate, CVR, deliverability, Email Marketing, email metrics, Metrics, metrics that matter, unsubscribe, unsubscribe rate | 0 |

Setting goals for your digital efforts is crucial in order to understand what works, and where you...

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Email Click-Through Rate (CTR) | Twilio SendGrid

by Chapston | Jan 14, 2022 | Best Practices, CTR, Email Marketing, email metrics, newsletter | 0 |

Getting recipients to open your emails is the first step toward engagement. Once they do so, you...

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

by Chapston | Jul 8, 2021 | deliverability, email engagement, Email Marketing, email marketing metrics, email metrics, inactive subscribers, inactivity, lifetime value, omnichannel marketing, return on investment | 0 |

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise...

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New in Litmus: Integrated Insights

by Chapston | Jun 16, 2021 | aggregated reporting, email insights, Email Marketing, email metrics, insights, marketing insights, marketing metrics, Metrics, report, reporting, share reports, sharing reports | 0 |

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber...

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