How to improve campaign quality in a digital-first world
While most marketers know crafting high-quality campaigns should be a top priority, many struggle...
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Category: Experience
Samsung Ads rolls out partner program delivering curated audiences for advertisers
Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung...
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4 ways to upgrade your content syndication strategy
If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers...
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Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly...
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Logistics is a huge part of CX
Good morning, Marketers, and we knew this supply chain problem was comingWriting a story that...
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3 lessons for creating a more unified customer experience
“We’re all in this together.” Last year, this statement became the universal motto of brands...
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Shoppers are right to worry about holiday supply chain problems
A new study conducted by Wakefield Research for customer communications platform Intercom confirms...
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Design emails for 4 personality types to win back customers
Email marketing is better than ever, but there’s one problem that just won’t go away – inactive...
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The cost of ignoring website accessibility
Search engine optimization and optimizing for accessibility are about doing what’s right for the...
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Good morning: The prediction business
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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Why empathy is the key to successful customer engagement
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the...
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CTV is getting more connected
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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