Category: first-party data

Email: The Perfect Place for Building First-Party Data

by Chapston | Apr 29, 2022 | Email Marketing, email strategy, first-party data | 0 |

The email marketing community has had all eyes on privacy shifts in recent years–for good reason....

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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

by Chapston | Jan 6, 2022 | blockchain, brands, Customer & Digital Experience, data, first-party data, metaverse, Mobile Marketing, NFTs | 0 |

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped...

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Defining the Four Types of Data and Knowing When to Use Them

by Chapston | Dec 2, 2021 | 1p cookies, 1st party cookies, 3p cookies, 3rd party cookies, CCPA, compliance, Email Marketing, first-party cookies, first-party data, GDPR, Legal Compliance, regulation, second-party data, third-party cookies, zero-party data | 0 |

When you click send on your email campaign, your goal is pretty straightforward. You want your...

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