Category: Marketing Analytics

Zefr promises brand safety on TikTok with new AI offering

by Chapston | Jan 24, 2022 | Customer & Digital Experience, Marketing Analytics, Mobile Marketing | 0 |

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with...

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How to manage customer experience disconnects in your marketing campaigns

by Chapston | Jan 10, 2022 | Customer & Digital Experience, Marketing Analytics, MarTech Conference, Mobile Marketing | 0 |

“One of the biggest challenges marketers have today is getting people into the hopper, getting...

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The CausalImpact of Google’s Double-Dipping Featured Snippet Update

by Chapston | Feb 25, 2020 | Marketing Analytics, SEO | 0 |

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the...

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