marketing leaders

Turning Leadership Challenges into Opportunities

by Chapston | Feb 24, 2022 | business leadership, company culture, Culture, Email Marketing, Leadership, leading fwd, litmus culture, marketing leaders, marketing leadership | 0 |

If you’re a regular to Leading FWD, you might notice I’m a new face to this month’s edition. So...

Marketing Trends in 2022: Webinar Recap + Q&A

by Chapston | Feb 21, 2022 | agile marketing, Email Marketing, leading fwd, marketing, marketing insights, marketing leaders, marketing leadership, marketing trends, personalization, personalized email, third-party cookies | 0 |

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought...

Culling the Chaos: Lessons Learned From the State of Email in 2021

by Chapston | Nov 2, 2021 | 2021 marketing trends, 2021 state of email, 2021 trends, Email Marketing, marketing leaders, marketing leadership, state of email, state of email report | 0 |

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by...

Litmus Live 2021: Top 10 Takeaways from Day 2

by Chapston | Oct 28, 2021 | A/B test, A/B testing, de&i, diveristy & inclusion, diversity, diversity & inclusion, diversity and inclusion, email a/b testing, email design, email design systems, email development, email engagement, email geek, email geeks, Email Marketing, email ROI, litmus live, litmus live 2021, marketing, marketing leaders, modular emails, ROI, Subscriber Experience, testing | 0 |

And just like that, Litmus Live 2021 is officially over! We recently wrapped up the second (and...

3 Email Reports Marketing Leaders Should Look At

by Chapston | Oct 14, 2021 | email analytics, email list strategy, Email Marketing, email performance reporting, engagement, engagement rate, list health, Litmus email analytics, marketing leaders, marketing leadership, Oracle, report, reporting | 0 |

The beauty of email marketing is you can immediately see results—and we often take that for...

Is Forgetting the CTA the Secret to Email Program Success?

by Chapston | Sep 7, 2021 | call to action, calls-to-action, CTA, Email Marketing, leading fwd, marketing leaders, marketing leadership, SEO | 0 |

When you aren’t seeing the conversions, that doesn’t mean email isn’t working. In other words: You...

The Cornerstone for Marketing Teams in 2021: Agility

by Chapston | Jun 1, 2021 | 2021 marketing trends, 2021 trends, agile, agile email marketing, agile marketing, CMO, Email Marketing, marketing leaders, marketing leadership, marketing strategies | 0 |

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for...

How to Future-Proof Your Marketing Org: Webinar Takeaways

by Chapston | May 28, 2021 | agile marketing, andrea fryrear, angela connor, authenticity, brand, branding, CMO, Customer Experience, Email Marketing, empathy, jamie gier, Leadership, leading forward, leading fwd, marketing, marketing leaders, marketing leadership, marketing organization, marketing teams, melissa sargeant, storytelling, teams | 0 |

Despite your best laid plans, one thing is clear: The future is uncertain. Sweeping advances in...

Why are brands still failing to deliver true 1:1 personalization?

by Chapston | Mar 2, 2021 | Email Marketing, leading forward, marketing leaders, marketing leadership, personalization, personalization in email | 0 |

In a recent Formation.ai study, respondents listed the following top three personalization...

Category: marketing leaders

Turning Leadership Challenges into Opportunities

Marketing Trends in 2022: Webinar Recap + Q&A

Culling the Chaos: Lessons Learned From the State of Email in 2021

Litmus Live 2021: Top 10 Takeaways from Day 2

Is Forgetting the CTA the Secret to Email Program Success?

The Cornerstone for Marketing Teams in 2021: Agility

How to Future-Proof Your Marketing Org: Webinar Takeaways

Why are brands still failing to deliver true 1:1 personalization?

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