Category: Marketing Technology

How marketers can prioritize digital experiences

by Chapston | Feb 10, 2022 | Customer & Digital Experience, Marketing Technology, Mobile Marketing, Optimization and Personalization | 0 |

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of...

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What is a digital experience platform?

by Chapston | Feb 1, 2022 | Content Management Systems (CMS), Content Marketing, Customer & Digital Experience, Ecommerce, Enterprise Marketing, Marketing Technology, Mobile Marketing, Optimization and Personalization | 0 |

A digital experience platform, also called a DXP, is software that enables the creation,...

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The challenge of entering the CX space

by Chapston | Nov 5, 2021 | Experience, Marketing Technology, Mobile Marketing | 0 |

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...

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Microsoft enters the customer experience space

by Chapston | Nov 3, 2021 | Experience, Marketing Technology, Mobile Marketing | 0 |

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to...

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How to win over B2B tech buyers

by Chapston | Sep 29, 2021 | B2B Marketing, Experience, Marketing Technology, MarTech Conference, Mobile Marketing | 0 |

B2B buyers are making important investments for their companies. But that doesn’t mean the process...

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Test and Preview Emails Without Ever Leaving Your ESP

by Chapston | Aug 15, 2020 | Email Marketing, ESP Integration, litmus integration, Marketing Technology | 0 |

82% of marketers lose hours a week juggling different technologies according to the HubSpot Global...

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3 Tech Trends that will Disrupt your B2C Marketing Strategy in 2018

by Chapston | Mar 12, 2020 | Blog, Digital Marketing, Marketing Technology | 0 |

Early last year, the world’s biggest soft drink company, Coca-Cola scrapped its global CMO (Chief...

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