Guide to Marketing Personalization
With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers...
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Category: Optimization and Personalization
How marketers can prioritize digital experiences
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of...
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Let consumers tell you how they want to be contacted
Ping. “Don’t bother me.”Consumers don’t like being reminded to buy something. But they will...
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What is a digital experience platform?
A digital experience platform, also called a DXP, is software that enables the creation,...
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How to enable greater personalization in a world of impersonal experiences
“Today, marketing is no longer about grabbing attention, but about creating real connections,...
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When it comes to prioritizing digital experiences, it’s either now or never
The world’s leading brands know the importance of using the right martech infrastructure to drive...
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Why keeping the customer beats finding a new one
The digital world is shifting towards greater user privacy, so digital marketers can expect to...
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What is ‘always-on’ marketing? How it improves customer experience.
Source: Pega No marketer wants to overcommunicate with their target customers. But the demands of...
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How Cinemark personalized the digital customer experience
Life changed with the pandemic, and so did a lot of traditional business models and consumer...
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