Category: PPC

Geo Exclusions To Measure Brand Ad Value

In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively...

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Tips for Building Expansion Proposals

When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to...

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Google Ads – E-Comm Store : PPC

Hi,I want this thread to be a discussion and as a beacon of light and hope for me and newbies alike, id love to hear suggestions and methods of all the respected seniors and pro’s here, I will also try out your suggestions...

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Top 9 ASO Mistakes | PPC Hero

App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more...

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How has COVID-19 impacted your paid media?

We’re tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from agency and in-house marketers across the globe every month. Will you fill out this short...

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Tracking Your Free Google Shopping Ads

(inspired by Curtis K)The idea, “Track Surfaces across Google: Clicks.”  Utilizing Google Merchant Center for this information leaves us in the blind.  Two things: I personally do not like being in the blind with digital...

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Adjust Your SMB Strategy With Analytics

Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions.One of my former clients sold exclusive, high-end...

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