Category: PPC

In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively...

When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to...

Hi,I want this thread to be a discussion and as a beacon of light and hope for me and newbies alike, id love to hear suggestions and methods of all the respected seniors and pro’s here, I will also try out your suggestions...

App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more...

We’re tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from agency and in-house marketers across the globe every month. Will you fill out this short...

Link building is one of the best ways that helps in powerful SEO. Having a link building strategy will always provide your website with the right traffic. Also, it is an essential way to reach out to the public without...

(inspired by Curtis K)The idea, “Track Surfaces across Google: Clicks.”  Utilizing Google Merchant Center for this information leaves us in the blind.  Two things: I personally do not like being in the blind with digital...

Paid Media Marketers – the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts.A few quick notes before you check out the list:There is a complex formula for calculating influence in our...

Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions.One of my former clients sold exclusive, high-end...

A strong lead-gen funnel is more important than ever especially considering the COVID time period in which I am writing this. Informing users and helping guide them through the funnel is the best way to continue to drive...

When I first started out blogging, I remember having a vision – once I write that content, it’s there forever. If I kept making content like this, then it’ll turn into a bottomless pit of gaining traffic, and therefore revenue....