Category: privacy

6 Trends in Email Marketing to Watch

by Chapston | May 24, 2022 | AI, Apple, BIMI, Email Marketing, engagement, open rate, personalization, privacy | 0 |

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email...

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Android to follow the iPhone in restricting cross-app tracking

by Chapston | Feb 16, 2022 | Customer & Digital Experience, Mobile Marketing, privacy | 0 |

In a widely foreseen move, Google has announced plans to restrict cross-app tracking and introduce...

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Qualtrics partners with Wyng to bring zero-party data to customer microexperiences

by Chapston | Feb 15, 2022 | Customer & Digital Experience, Mobile Marketing, privacy | 0 |

Experience management (XM) platform Qualtrics has announced a partnership with zero-party data...

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Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

by Chapston | Feb 3, 2022 | apple mail privacy, apple mail privacy protection, data privacy, Email Marketing, email privacy, Emails Should Look Great, Gmail, gmail app, gmail ios, gmail market share, iOS mail privacy protection, Litmus email analytics, mail privacy protection, Mail privacy protection apple, privacy, privacy laws, privacy-impacted opens | 0 |

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP)...

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What Are the Insights From the 2021 State of Email?

by Chapston | Oct 27, 2021 | 2021 state of email, agile marketing, automated emails, automation, email insights, Email Marketing, insights, marketing insights, personalization, privacy, state of email, state of email report | 0 |

It’s now been almost two years since COVID-19, and a lot has changed. To find out how brands have...

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Apple starts gathering your personal data in the name of “privacy”

by Chapston | Jun 15, 2021 | Email Marketing, privacy | 0 |

By Tom Kulzer June 15, 2021 I fear that many users will check the Apple “privacy” box and think...

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What Mail Privacy Protection Means for Email Marketers

by Chapston | Jun 8, 2021 | apple mail, data privacy, Email Marketing, email privacy, ios 15, ipados 15, macos monterrey, open data, open rate, open rates, opens, privacy | 0 |

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the...

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Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for the Second Consecutive Year

by Chapston | Jun 4, 2021 | brand trust, customer trust, Email Marketing, litmus availability, litmus confidentiality, litmus privacy, litmus processing integrity, litmus security, privacy, processing integrity, security, soc 2 type 2 | 0 |

Trust, privacy, and security are core tenets at Litmus. Every tool we offer is designed with the...

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