Category: retail

2022 Email Marketing Trends: What Retailers Need To Know

by Chapston | Mar 10, 2022 | email analytics, Email Marketing, personalization, retail, retail email | 0 |

This article was originally published in Total Retail on February 24, 2022.Buyers no longer want a...

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Using Countdown Timers as a Personalization Tactic

by Chapston | Feb 16, 2022 | call to action email examples, countdown timers, deal reveals, email examples, Email Marketing, email personalization, examples, personalization, personalization in email, Personalization is key, personalized email, retail, retail email, retail email inspiration | 0 |

Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or...

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McDonald’s sells Dynamic Yield to Mastercard

by Chapston | Jan 6, 2022 | Customer & Digital Experience, data, in-house, mcdonalds, Mobile Marketing, outsource, restaurant marketing, retail, Taco Bell | 0 |

McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard,...

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Best Buy announces in-house ad network Best Buy Ads

by Chapston | Jan 5, 2022 | advertising, best buy, Customer & Digital Experience, customer journey, e-commerce, Mobile Marketing, retail | 0 |

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will...

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Good morning: Pricing is also messaging

by Chapston | Dec 17, 2021 | covid-19, Customer & Digital Experience, Ecommerce, entertainment industry, Events, Mobile Marketing, price comparison, retail | 0 |

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...

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Ecommerce marketers weigh shipping hikes in 2022

by Chapston | Dec 17, 2021 | Customer & Digital Experience, cyber monday, Ecommerce, free shipping, Holiday Shopping, Mobile Marketing, retail, Shopify | 0 |

Prices for many goods and services are on the rise, and this includes shipping costs by major...

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[Ebook] Scale Your Retail Campaigns With a Solid Email Template Strategy

by Chapston | Aug 20, 2020 | ebook, Email Marketing, email templates, retail, templates, workflow | 0 |

The most successful retailers recognize the importance of email in the buying process. From...

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