Category: spam filter testing

How to Avoid the Junk Folder with Litmus Spam Testing

by Chapston | Nov 17, 2021 | Anti Spam Laws, deliverability, DKIM, DMARC, email authentication, Email Marketing, email spam filter, litmus spam testing, spam, spam complaint rate, spam complaints, spam filter, spam filter testing, spam filters, spam folder, spam law, spam testing, spam trap, spammers | 0 |

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to...

Read More

Simplifying Spam Testing: Webinar Recording and Q&A

by Chapston | Oct 15, 2021 | deliverability, Email Marketing, junk email filter, junk filter, litmus spam testing, spam, spam complaints, spam filter, spam filter testing, spam filters, spam folder, spam testing, spam trap | 0 |

You work hard to create great emails—and there’s no reason they should end up in the junk folder....

Read More

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

by Chapston | Oct 1, 2021 | deliverability, DKIM, DMARC, email authentication, Email Marketing, spam, spam filter testing, Spam Fiters, spam testing | 0 |

You work hard to craft the right message and perfect design for your email campaigns. But those...

Read More

Email Deliverability Remediation: Avoid Getting Burned

by Chapston | Sep 29, 2021 | authentication, deliverability, DKIM, DMARC, email address verification, email authentication, Email Marketing, encryption, inactive subscribers, inactivity, inbox placement, reengagement, reengagement email, spam filter testing, SPF, win-back campaign | 0 |

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and...

Read More

In the Junk Folder? Get Out with an Email Deliverability Audit

by Chapston | Sep 8, 2021 | deliverability, delivery, email audit, Email Deliverability, Email Marketing, junk email filter, junk filter, litmus spam testing, spam, spam complaint rate, spam complaints, spam filter, spam filter testing, spam filters, spam folder, spam testing, spam trap, testing | 0 |

We send email campaigns to prompt recipients to take a specific action—to start using a new...

Read More

Decision tree: Do I actually need to QA test this email? [Infographic]

by Chapston | Apr 15, 2021 | automated emails, dark mode testing, decision tree, Email Marketing, email qa, email templates, email testing, email testing decision tree, email testing infographic, infographic, mobile rendering, QA, qa process, rendering, rendering issues, Rendering Test, spam filter testing, spam testing, template, templates, test, testing | 0 |

Are you gearing up for your next email campaign and wondering if you should QA test that email...

Read More

How to automate your email testing process with Litmus

by Chapston | Mar 30, 2021 | accessibility, accessibility checklist, accessibility checks, accessibility in email, accessible coding, accessible email, accessible emails, alt text, analytics, analytics tools, analyze results, authentication, automate, automated email testing, blocking, brand reputation, broken email, broken images, broken links, checklist, dark mode testing, email analytics tracking, email authentication, email load time, Email Marketing, email previews, email qa, email spam filter, email testing, email tracking, google analytics, image blocking, image file size, images off, link checking, link tracking, litmus checklist, Litmus email analytics, litmus email previews, litmus instant previews, litmus spam testing, litmus test, load speed, post-click tracking, pre-send testing, preview pane, preview text, previews, QA, qa process, Rendering Test, screen reader, screen readers, spam filter testing, spam testing, subject line checker, subject line mistakes, testing, tracking, tracking code, transactional email testing, web analytics, workflow | 0 |

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending...

Read More

Why spam trigger words are a thing of the past

by Chapston | Jan 8, 2021 | Email Deliverability, Email Marketing, inbox placement, spam filter testing, spam filters, spam trigger words | 0 |

Creating an email can take a lot of work. So for it to land in the junk folder? A little soul...

Read More

Follow Us

Recent Posts

Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday
Sep 30, 2022 | Customer Experience, Design, dynamic content, Ecommerce, Email Marketing, email personalization, Litmus Personalize, personalization, responsive email, Subscriber Experience
10 Best Church Website Builders in 2022 (Reviewed)
Sep 30, 2022 | Email Marketing
Email Personalization With First-Party Data
Sep 29, 2022 | Email Marketing, emil personalization, first-party data
Litmus Achieves 12 Fall G2 Crowd Badges
Sep 29, 2022 | Customer Experience, Email Marketing, Subscriber Experience
See how this author grew his Amazon sales using email marketing in AWeber
Sep 29, 2022 | case study, Email Marketing, Success