A/B testing is dead, long live A/B testing!
Optimizing interactions, communications and offers to your customers is key – but how are you...
Read Moreby Chapston | Feb 16, 2022 | Customer & Digital Experience, Customer Service and Success, Marketing Artificial Intelligence (AI), Mobile Marketing, Sponsored Content | 0 |
Optimizing interactions, communications and offers to your customers is key – but how are you...
Read Moreby Chapston | Feb 14, 2022 | Customer & Digital Experience, Customer Service and Success, Marketing Management, Mobile Marketing, Sponsored Content | 0 |
Now more than ever, customers seek out information about your business online. If you don’t offer...
Read Moreby Chapston | Jan 26, 2022 | Customer & Digital Experience, Mobile Marketing, Sponsored Content | 0 |
It goes without saying that the past year has been a time of momentous change for marketers. In...
Read Moreby Chapston | Jan 13, 2022 | Customer & Digital Experience, Digital Commerce Marketing Tools, Digital Transformation, Mobile Marketing, Optimization and Personalization, Sponsored Content | 0 |
The world’s leading brands know the importance of using the right martech infrastructure to drive...
Read Moreby Chapston | Dec 14, 2021 | Experience, Mobile Marketing, Sponsored Content | 0 |
If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers...
Read Moreby Chapston | Dec 10, 2021 | Experience, Mobile Marketing, Sponsored Content | 0 |
“We’re all in this together.” Last year, this statement became the universal motto of brands...
Read Moreby Chapston | Nov 24, 2021 | Email Marketing, Experience, Mobile Marketing, Sponsored Content | 0 |
Email is a powerful marketing tool. And email with signatures can be a great way to add a personal...
Read Moreby Chapston | Nov 18, 2021 | Experience, Mobile Marketing, Sponsored Content | 0 |
Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their...
Read Moreby Chapston | Nov 11, 2021 | Experience, Mobile Marketing, Sponsored Content | 0 |
Marketing functions are at a turning point in their evolution. In the wake of recent challenges,...
Read Moreby Chapston | Oct 25, 2021 | Experience, Mobile Marketing, Sponsored Content | 0 |
Consumer demands are ever-evolving. It’s what makes the role of the marketer equal parts exciting...
Read Moreby Chapston | Oct 7, 2021 | B2B Marketing, data, Experience, Mobile Marketing, Sponsored Content | 0 |
Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on...
Read Moreby Chapston | Oct 6, 2021 | Customer Data Platform (CDP), Experience, Mobile Marketing, Sponsored Content | 0 |
Nothing brings people together like watching their national team compete on the world’s stage. The...
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