Refillable bottles are making a comeback. They may curb production of new plastic, a priority for the soft-drink industry. And going to refillables could be an economic win, especially for


the leader in the field.

The two global beverage giants—Coca-Cola (ticker: KO) and PepsiCo (PEP)—have announced industry-leading targets for refillables. Coca-Cola paved the way last February with plans to have at least 25% of all beverages sold in refillable containers, such as glass or plastic bottles, by 2030.


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