Refillable bottles are making a comeback. They may curb production of new plastic, a priority for the soft-drink industry. And going to refillables could be an economic win, especially for
the leader in the field.
The two global beverage giants—Coca-Cola (ticker: KO) and PepsiCo (PEP)—have announced industry-leading targets for refillables. Coca-Cola paved the way last February with plans to have at least 25% of all beverages sold in refillable containers, such as glass or plastic bottles, by 2030.