It seems like a long shot but, has anybody had this issue? We're getting 50% of our conversions 2-6 weeks after the campaign has finished.
Our firebase data from the app shows 95% of our conversions happen on first open. It's extremely unlikely if not impossible that 50% of our subscribers are downloading the app and not opening it until weeks later.
It's making it impossible to monitor the campaigns, the CPAs are terrible when running but looking back 6 weeks later, now they're great. Any thoughts??