I do mourn the loss of control and reporting we're seeing with each passing update, but I have to admit that over the past 3-6 months, my responsive ads are killing it. I don't know if there's some incentivizing behind the scenes that artificially boosts performance so more advertisers adopt them, but I can't deny the results. Responsive ads with good creative do extremely well for many verticals.

What are your experiences? Have you seen responsive ad types improve over time, especially in the past ~6 months?

submitted by /u/thelaineranger
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