Hey guys, I’m having a bit of a headache figuring out how to properly set up my experiments.

My goal is to test 2 different ad creative for 6 products. So I first set up 1 campaign with 6 Ad set, Ad A for each one, all with the same audience. Then once it was running, I duplicated them and changed the creatives in the Ad.. Thing is that it not only duplicated the Ad as an experiment but the whole ad set, not was I intended but didn’t realize the issue at the moment and let it run.

Today I fount a notification from Facebook that ad sets were overlapping and potentially delaying the learning phase.. and suggesting that I combine ad sets to improve results. I know I’m making a rookie mistake here, but can’t figure out how to cobine them in a way that makes sense.



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