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Good morning, Marketers, and we’re nearly there.

I mean the holiday season, with all its joys, all its pleasure and all its professional and personal stresses. If you’ve been planning and implementing holiday shopping campaigns, you’re almost at the point at which you can sit back and see what happens.

If you’re responsible for Thanksgiving dinner, let’s hope the shopping is over and done with — or at least that you’re confident that boxes of goodies are going to be on your doorstep today or tomorrow.

And if part of your Thanksgiving ritual is lively debate among friends and family around the table, well, 2021 has certainly offered up plenty of possible topics.

Kim Davis

Editorial Director

Shorts 

What we’re reading. We may soon be reading a lot more of those leaked Facebook documents. Gizmodo, the “design, technology, science and science fiction” platform is committing to releasing those documents, reportedly obtained from members of the Senate Commerce subcommittee, as fast as possible.

To protect sensitive information in the documents and especially safeguard privacy, Gizmodo is partnering with a team of independent academic experts. Is there something poetic in a sci-fi website harrying the would-be owners of the metaverse?

Quote of the day. “Customers will love a company when the employees love it first.” Simon Sinek, author and podcaster

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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