Google Play Store A/B testing experiments play an important role in optimizing your product page and app listing. With A/B tests, you can know whether your existing graphics, texts, keywords, and metadata are giving you the best results or not. 

However, not all people know about Google Play Store A/B experiments. What are they? Why should you do A/B tests? How can you do these experiments? 

Read on to learn more about A/B testing in Google Play Store.

Google Play Store A/B testing allows you to run experiments and identify the best text and graphics for your app. A/B tests are available for custom store listing and main store listing pages.

Moreover, you can perform Google Play Store A/B tests by having variants tested against your current app listing version. By looking at the install data, you can get a better understanding of which variants would give the best result.

There are a lot of good reasons you should use the A/B testing features of Play Store. Here are some of them:

Before you get excited about performing your first A/B test, you would need to know some tips on how to run effective experiments.

Here are some vital things to remember:

  • The most important app listing elements you need to test would be the icons, screenshots, and videos.

  • You can get the clearest and most accurate data by testing one asset at a time.

  • Run your experiments for at least one week. This ensures that your data would include users’ behavior both on weekdays and weekends.

  • Test your assets regularly. The results you got in the past may not be the same results you get today due to the different changes that happen inside and outside of the Play Store.

  • Use Play Store’s email notification features so that you instantly get alerted once a test result is made available.

How to perform Google Play Store A/B tests

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ShyftUp is an ASO Agency.



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