Hey fellow marketers!
Do you remember Dumb Ways to Die? It's a mobile game/ad campaign that went viral a decade ago and is now back in the spotlight thanks to a new TikTok trend.
What's remarkable about this game is that it achieved viral success with ZERO user acquisition spend. This article does a great job explaining its viral success and what we can learn from it as game marketers:
Sure, we don't have games with such history, but this proves how far great content can go.