Once upon an email…
When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. I had a couple of design jobs on my resume, had learned enough HTML to build a very old-fashioned webpage, and had garnered enough CSS to fancify a MySpace profile. I really didn’t know anything about the specifics of design and development for email or the craft of email marketing itself.
When confronted with this fascinating and occasionally stupefying email beast, I turned curious, as is the reaction of so many of us who’ve stuck around in this industry. I learned what I could from the people I worked with, then turned my gaze outward and started devouring all the blog posts I could find. I recall I spent a lot of time perusing Litmus Community. Even then, though, I didn’t have any real sense of how other people in the industry worked.
Then in 2016, I spoke at my first Litmus Live and it was intoxicating for me. The first time I’d really spent time among peers in the industry and heard how they approached this work, the failures, and successes. My first time connecting with fellow email geeks. It was heady; I was hooked.
It was at that event that I discovered that there were no real email grownups who held all the answers, just this delightful, motley group of us all constantly learning from one another. All of us trying to solve the same problems. This is what cherish about our community.
Keep the spirit of knowledge-sharing alive
The little things we figure out—testing tweaks, code hacks, segmenting tips—that may not seem noteworthy to ourselves, when shared with others can be game-changing. This is why the 2023 State of Email Workflow survey feels so important to me, as a way of gathering up all these personal practices and team processes so that we can then share them with all of you.
I hope you’ll consider taking the survey—I know we can all benefit from what you have to offer.