Mobile app engagement plays a critical role in inspiring mobile app user retention. Without active users, impressive download rates will fail to yield much monetary value. If users are not sticking around, pouring capital into user acquisition will only get you so far. After acquiring users, you must develop mobile app engagement strategies to fuel user activation and retention.
User acquisition is only the beginning. For your user base to grow, it cannot resemble a leaking bucket. Driving user engagement is essential to keeping churn under control and building a solid foundation for your app. While your user acquisition numbers may look impressive from a high level, poor retention can throw the sustainability of your user acquisition strategies into question.
Why does mobile app engagement matter?
Highly engaged users are the lifeblood of your mobile application. These users are more likely to make in-app purchases and stick around for the long run. At the same time, engaged users can often become advocates for your app. With an army of brand advocates, you can expect to see a steady flow of organic referrals and strong word-of-mouth – which can turbocharge growth.
What is a good app user retention rate?
To know whether a mobile app retention rate is good or bad, you should define retention as it relates to the health of your business. Naturally, the potential consequences of high retention vary depending on your mobile app business model. When it comes to defining a good app user retention rate, you should compare your app to other apps with similar go-to-market strategies.
How To Increase User Engagement On App (5 Strategies)
Develop effective onboarding processes
To increase user engagement with your application, you must develop effective onboarding processes. Fundamentally, these should inspire user activation. The best onboarding processes will give users the resources and information they need to unlock value. When users are able to swiftly unlock value from your app, this will support user activation and lead to retention.
A strong onboarding process is an opportunity for you to reaffirm the value of your application. Even though the mobile app’s value proposition is likely at the forefront of your marketing on the app store, an effective onboarding process will show new users how they can practically use your solution to solve a specific problem or meet a need. In other words, show, don’t tell.
Utilize in-app messages
Leverage push notifications
Promote two-way communication
Create incentive programs
Read more at ShyftUp‘s article.