The Google app campaign is among the best-paid user acquisition and advertising channels that help increase an app’s visibility and conversion rate. Knowing how to scale up your Google app campaigns is the key to achieving more app success.

Thus, in this post, let us take a deep dive into Google app campaigns and how you can take advantage of them.

Google app campaign is a highly sophisticated type of paid marketing platform that allows you to target a specific group of people and convert them into app users.

When the Google app campaign was launched in mid-2015, it was first called the Google Universal App Campaigns or UAC. It was called “universal” because your ads would be shown across the vast platforms that Google owns. Some examples would include Google Search, Google Play Store, Google Display Network, AdMob, Google Discover, and YouTube.

Google app campaigns use Google’s powerful machine-learning technology to collect and analyze an immense amount of data in real-time. From there, Google displays your ads in front of the people who would most likely be interested in your app.

With Google app campaigns, you don’t need to design each ad, which is something different compared to most Google Ads campaigns. 

Google simply gathers your ad text ideas, videos, images, and other assets from your app’s store listing. They will then use these elements to automatically create different types of ads, which will then be used across different platforms.

Here’s a quick look at the steps you will take to run Google app campaigns:

  1. Provide your ad elements

  2. Start bid

  3. Choose budget

  4. Select languages

  5. Determine location

Once you’re done, Google will then determine the right asset combinations with the best results. The automation of ad creation allows you to spend more time creating value for your customers and less time worrying about your ads.

Why do you need to scale up your Google app campaigns?

  1. Develop your app and app listing

  2. Use multiple campaign types

  3. Expand your location

  4. Add more quality asset types

  5. Increase your budget

  6. Track your app campaign performance

  7. Remember best practices for app campaigns

Read more at ShyftUp‘s article.

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