In-app A/B testing is among the best ways for you to decide how you want your app to look, how it functions, or how your users should experience it on their end. While it has a lot of benefits, not many app developers or marketers know how to do it properly.

In this post, you will learn more about in-app A/B testing, why you should perform it, and how it works.

Mobile app A/B testing is the process of comparing two or more app elements and seeing which of them would deliver the best result. A/B testing is done by creating different segments of your users. The number of segments would depend on how many elements or variables you want to test.

From there, you would then let the users of each segment experience the variables. When enough traffic or data is gathered, you can then decide which of the variables delivers the best results according to your statistics.

What isn’t mobile A/B testing?

The term A/B testing doesn’t only apply to mobile apps but to all types of products. It can be used in various industries, businesses, and experiments. A/B tests are not only used in marketing, but also in scientific experimentation and even in your daily life.

Mobile A/B testing is a specific term used to refer to A/B tests done for mobile apps. So, generally speaking, mobile A/B testing is not the same as A/B tests done in other industries. Although the concept is the same, mobile A/B tests have different goals.

Read more at ShyftUp‘s article.

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