So when I look at my keywords I see a CTR. But IMO, CTR depends highly on ad copy and keyword, so what can I do with that information? I don’t know which ad is not working well. Do you guys create 1 ad in each adset so you can segment better?

I’d like to know CTR per keyword/ad combination as that’s what really makes sense. Anything else I think is a bit of a shot in the dark. I am missing something huge?

Even if I segment by ad destination, is only “website” as value.



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