Hi all,

I’m building a tool that’ll use search volume and competition levels to give a general ballpark on the quality of a keyword. Obviously there’s a lot more that can go into it but this is more for a beginner to use. Would love some feedback on the below:

I’ll be ranking from terrible, to bad, average, good and perfect, based on the top search volume metric and the competition level metric in keyword planner. Other factors come to play such as the average bid costs low / high etc but I’m not looking at that too much right now, this is more to give a complete beginner some kind of guidance:

  • Search volume 100, competition low = bad

  • Search volume 100, competition medium = terrible

  • Search volume 100, competition high = terrible

  • Search volume 1,000, competition low = good

  • Search volume 1,000, competition medium = average

  • Search volume 1,000, competition high = bad

  • Search volume 10,000, competition low = perfect

  • Search volume 10,000, competition medium = good

  • Search volume 10,000, competition high = average

  • Search volume 100,000, competition low = perfect

  • Search volume 100,000, competition medium = perfect

  • Search volume 100,000, competition high = good

  • Search volume 1,000,000, competition low = perfect

  • Search volume 1,000,000, competition medium = perfect

  • Search volume 1,000,000, competition high = perfect (or good)

I’ll be mentioning that some of the keywords with a “bad” quality can still be used depending on the bids, and just because the quality is “perfect” doesn’t mean you should use it if the bids are stupidly high (compared to your expected return / budget etc).

I know there’ll be two ways people will look at this – more competition no matter the search volume = bad vs a balance between search volume and competition = good no matter how high the competition levels.

Any feedback / tips will be appreciated.

Cheers



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