Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. They’ve launched Connected Search as the first application available on Springboard, while also announcing updates to Fusion, their flagship product that helps marketers discover the best messaging and content to serve to individuals based on search and click behavior.

Springboard is a cloud-native search platform with a focus on being easy for businesses to set up and scale with no operational burden. Apps built on Springboard to power their search will improve time-to-value, simplify maintenance and deliver relevancy, according to a company statement.

“The Springboard design philosophy is that high-quality search at scale should be easy for anyone to deploy and cost efficient,” said Lucidworks CEO Will Hayes, in a release. “We’re making it easy for customers to create connections between people, capture and understand signals that show preference and intent, and improve the total experience of customers, service agents, and employees without requiring search or development experience.”

In the second half of 2022, Fusion will add page ranking functionality that will allow users to surface more relevant products and documents to customers, along with further updates and improvements to the core product.

Read more: Yext adds experience options

Why we care. One of the advances we’ve seen in marketing technology is the ability to involve more people within an organization through the use of lowcode or no-code solutions, and any capabilities that can be used out-of-the-box to improve outcomes is a positive step forward.

Also, Lucidworks has demonstrated with their Connected Experience Cloud that search, whether on Google or on a company’s homepage, is an important part of the customer experience. It’s also an opportunity for marketers to surface their brand’s best content and expertise in messaging to the consumer when it’s backed by data about where customer is in their journey.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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