Mobile apps advertising is a huge market. AppsFlyer estimates it at almost $80B in 2019 and forecasts it to grow to $120B in 2022. The large share of the market is the advertising of iOS apps. But with the changes to IDFA accessibility announced during Appleā€™s annual WWDC conference in June 2020, this industry might experience a significant setback.

Any thoughts on this?

More: https://qonversion.io/blog/opt-in-idfa-in-ios-14-and-how-it-can-change-mobile-marketing-and-attribution/



Source link