The user journey is broadly known in marketing as the customer journey. In some instances, it is also called the path to purchase.
The user journey maps out different behavior of users and how they interact with your app. As a map, it comes with a visualization of the steps and interactions the user takes. The visualization can be a graph, timeline, infographics, spreadsheet, and of course, map.
Why is the user journey important?
As an app developer and marketer, the success of your product relies on your potential and existing customers. One way of ensuring you better serve your users, you need to create a user journey map.
Here are some reasons:
Understand your users better
If you want to know who your users are, you need to be a user yourself. In other words, you must put yourself in the shoes of your customers. That’s where the user journey for the mobile app comes in.
With a user journey map, you can understand how your users found your app, why they downloaded it, how they are using your app, and what’s going on with every interaction they have with your app.
All these could help you better understand your users and therefore, better improve your app based on their preferences.
Identify weaknesses and strengths
Your app isn’t perfect. However, you know that it has great features that your users love. On the other hand, it also has weaknesses that you need to address.
The question now is, “How can you know the weaknesses and strengths of your app?”
You probably have an idea about the answer to this question, but until now, you only have answers from your point of view.
With the right user journey map, you’ll be able to confirm what makes your app great and not so great from your customers’ point of view.
Once you know these things, you can then capitalize on the strength of your app while you can try to eliminate weaknesses or at least, improve those points.
The user journey map will tell you why your users installed your app and why they didn’t. By knowing these data, you can better make the necessary adjustments. You can improve your app so that it can become more appealing and attractive.
Track your users’ activities and behavior
It’s difficult to imagine what your users are like if you don’t have the right data. That’s why a journey map is always relevant and vital to your marketing strategy.
Through a journey map, you can study trends and patterns. You can know from which devices your users are coming from, what prompts them to install or make purchases in your app, and even the perfect time to offer special deals and promos.
Identify new income revenue
When you know how your customers interact with your app, you can potentially find new ways to earn from your product. Even if it is not a new one, the user journey can still help you maximize your earning potential.
User journey vs user funnel: the crucial difference
Some people mistakenly thought that user journey and user funnel are one and the same thing. However, they have huge differences that you need to know.
How to optimize the user journey to increase app installs
Step 1: Set objectives
Step 2: Create a buyer persona
Step 3: Identify touch-points
Step 4: Know customer actions
Step 5: Gather data
Step 6: Analyze and take action
Read more at ShyftUp‘s article.