With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Unfortunately, only a fraction of local businesses uses text as a marketing tool, even though local businesses are uniquely situated to connect with customers in a way digital companies can’t compete with.

Join experts from Podium as they unveil findings from more than 1,000 consumers who shared their sentiment and familiarity with texting local businesses and how ripe the opportunity is for those businesses who leverage it.

Register today forThe Next Step in Local Marketing: Increase Customer Engagement, Create Trust and Convert Customers for Life, presented by Podium.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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