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— Recommendations are independently chosen by Reviewed’s editors. Purchases made through the links below may earn us and our publishing partners a commission.
Whether you’re looking for something new or need to stock up on a few staples, Amazon is a great place to start for outfitting your beauty routine. With loads of popular brands available at your fingertips, the options are endless—and so are the brutally honest shopper reviews. Plus, the possibility of same- or next-day delivery makes the experience that much better.
There are thousands of options to sift through, so to help you narrow down the best beauty products on Amazon, we’ve compiled a list of the top-rated, well-reviewed makeup, skincare and hair care products.
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1. This lengthening mascara from Essence
Forget falsies—the Essence Lash Princess Mascara provides dramatic volume and length without the hassle. The tapered wand separates and coats each and every lash with jet-black, clump-free formula. The result: Big, bold eyelashes that last all day.
“This mascara makes lashes look darker, fuller and more voluminous,” a reviewer shares. “I get compliments all the time on my eyelashes and my eyes—I truly believe this product makes your eyes pop in the best way possible.”
2. This multi-use hair oil from Mielle Organics
The Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil aims to be a catch-all product. Comprised of biotin and more than 30 essential oils, this treatment brings moisture to split ends and dry scalps and aims to increase circulation to help with hair regrowth, combat dandruff and strengthen the scalp and hair. Best of all, it has an invigorating scent, thanks to rosemary and peppermint oils, and a subtle tingling effect that makes every application feel like a mini spa session.
One reviewer gushes: “I’ve had this product for 3.5 months and I have so many new baby hairs, my hair is healthier than ever, and it’s no wonder why this product is #1 in haircare currently. You also can’t beat the price!”
3. These pimple-shrinking patches from Hero Cosmetics
Designed to extract pus from whitehead pimples, the Hero Cosmetics Mighty Patches prevent the urge to pick and pop blemishes. The small, circular stickers are made of hydrocolloid, a material that absorbs moisture, or in this case, pus. They’re not a permanent fix—meaning they don’t completely get rid of acne—but they help get the gunk out of pesky pimples and prevent the scarring and scabbing you may see if you picked the zit on your own. The patches are translucent and matte, so they camouflage the look of zits while they work their magic both day and night.
“The stickers are nice and sticky, and not at all like the beige bandaids I thought they’d be,” one happy reviewer writes. “They’re clear, matte and hardly noticeable. When I took it off, there wasn’t a huge white spot anymore. It was already fading.”
4. This hydrating serum from Cosrx
If you’re looking for a hydrating and soothing serum to top off your skincare routine, the Cosrx Snail 96 Mucin Power Essence may be just what you need. The essence claims to reduce dark spots with snail secretion, hydrate with hyaluronic acid and soothe irritation with allantoin and panthenol. Don’t worry, no snails were harmed in the making of this fan-favorite formula, according to the brand. Apply this serum on clean skin before moisturizing.
“It makes my skin look glowy and reduces my hyperpigmentation,” one reviewer explains. “In the morning, my skin looks hydrated and supple, and I think it’s helping with scarring and acne that pops up.”
5. This makeup artist-approved eyeliner from NYX
Given how bold and long-wearing the NYX Professional Makeup Mechanical Eyeliner Pencil is, it’s shocking that it’s only $6 on Amazon. It’s a cream liner, so you can expect it to glide on easily, but the color payoff is so intense that it rivals a liquid liner. Beloved by makeup artists and everyday users alike, this liner claims to stay put all day through heat and humidity without smudging. You can snag this in 13 colors, including neutral tones like black, white and brown.
“This is my daily, favorite, go-to eyeliner. It’s waterproof, doesn’t smudge and lasts all day,” one customer writes. “It’s self-sharpening, affordable and doesn’t pull on your skin as you use it.”
6. This exfoliating toner from Paula’s Choice
With the help of two percent salicylic acid and green tea leaf extract, the Paula’s Choice 2% BHA Liquid Exfoliant gently exfoliates dead skin cells, unclogs pores and evens out skin tone in one step. The formula is gentle enough for use twice a day; use your fingers or a cotton round to apply it onto clean skin before moisturizer.
“I can’t believe how amazing this product works—all the pores in my face are shrinking fast and clearing out. I’ve only used it five times,” one shopper writes. “No matter what I’ve used or how much money I’ve spent, nothing has worked like this. I totally understand all of the great reviews.”
7. This two-in-one moisturizer from Cerave
When it comes to skincare, few brands are as popular as Cerave—and for good reason. The Cerave Moisturizing Cream is an ultra-popular option for the face and body because of its gentle, rich formula that protects and hydrates skin using ceramides and hyaluronic acid, respectively. The cream absorbs quickly and never leaves behind a greasy or sticky residue.
“This is truly the holy grail of skincare, no matter where you use it,” a happy customer writes. “It’s incredible for your face, body and sensitive areas, and it doesn’t feel sticky at all. It leaves skin feeling soft and supple, and looking more youthful, firm and even. I love this stuff!”
8. These makeup removing wipes from Neutrogena
The micellar water-infused Neutrogena Makeup Remover Cleansing Towlettes have earned a spot in thousands of beauty lovers’ vanities because they’re reliable and affordable. One wipe is all you need to get rid of every last trace of makeup, including waterproof mascara and stubborn eyeliner.
“I have very sensitive skin, especially around my eyes,” one shopper writes. “These are nice because you use them once, then throw them away. And they get my mascara off really well. I use them in the morning and at night. I love them!”
9. This catch-all concealer from Maybelline
As the name suggests, the Maybelline Instant Age Rewind Concealer really turns back the clock on the appearance of your skin. The sponge-tip applicator deposits just the right amount of full-coverage concealer onto the skin and gives it a fresh, natural-looking finish. Whether you use it to conceal dark circles, age spots or breakouts, it’s a makeup bag must-have.
“I love the consistency of this magic stuff. It’s very smooth and blends unbelievably well; and the coverage is excellent,” one reviewer raves. “There are no creases or cakiness under my eyes thanks to the spongy applicator that distributes the product well…I look more awake, fresh and just feel better.”
10. This acne-clearing face wash from PanOxyl
The affordable PanOxyl Acne Foaming Wash proves you don’t have to dish out the big bucks in the name of clear skin. Using 10% benzoyl peroxide and a foamy lather, this works to clear clogged pores and prevent new breakouts from forming, so it’s a no-brainer if you’re dealing with acne. Start using this once per day and if your skin tolerates it well, consider increasing to twice a day.
“After a week of using this wash in my morning routine, my breakouts were really reduced in irritation, size and redness,” a shopper writes. “After two weeks, more than half of them were gone. After three weeks, they were all gone! I keep using this wash in the mornings, and it has kept my face clear, fresh and clean. Highly recommend this to anyone suffering from breakouts!”
11. This eyelash growth serum from Grande Cosmetics
Mascara isn’t the only way to achieve long, luscious lashes. The Grande Cosmetics Lash Enhancing Serum contains vitamins, peptides and amino acids that claim to provide longer, thicker-looking lashes in a few weeks. With a single dip into the tube, run the applicator brush along each lash line and allow one to two minutes for the serum to dry.
“I applied it every night before bed and my short, stubby lashes are now long and full! I used to get lash lifts religiously because my lashes wouldn’t hold a curl with my lash curler,” a reviewer writes. “Now all I need is GrandeLash, my lash curler and some good mascara. I’ve had so many ladies at work ask if I got lash extensions and when I tell them what I use, they hop on Amazon and add to their carts!”
12. This bond-repairing treatment from Olaplex
Once hair is damaged, there’s generally not much you can do for it, but Olaplex’s No. 3 Hair Perfector aims to change that by repairing (and preventing future) breakage. According to the brand, this formula “relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair.” Apply it to towel-dried hair after washing and leave it in for a minimum of 10 minutes—although some people leave it in for hours (or even overnight). With continued use, brittle, broken hair may become shiny, healthy and smooth.
“After just one use, my hair feels amazing! It’s super soft, silky and shiny,” one reviewer gushes. “I even had family members tell me it looks thicker! I’m addicted now and want to buy the entire system. “
13. This reparative overnight lip mask from Laneige
Kiss dry, cracked lips goodbye with the help of Laneige’s fan-favorite Lip Sleeping Mask. Apply this creamy lip mask before bed, and you’ll enjoy noticeably softer, juicier lips come morning. The formula leans on the antioxidants in vitamin C to protect the skin as well as murumuru seed and shea butter to moisturize. It’s available in several “flavors,” including berry, vanilla, gummy bear and sweet candy.
“This has quickly become my go-to lip moisturizer! I usually apply it twice a day right now, simply because it’s so cold and dry where I live,” one reviewer shares. “This is so gentle on the skin, it offered immediate relief when I applied it. All the redness and flakiness were gone the very next day.”
14. This blowout brush from Revlon that gives salon-quality results
The Revlon One-Step Hair Dryer & Volumizer proves you don’t have to go to the salon to get a smooth, bouncy blowout. This tool combines a blow dryer and a round brush into one—letting you have more control while you style. After testing the best hair dryer brushes, we at Reviewed crowned this the winner because of how easily and quickly it gave our tester a smooth, voluminous style.
“This thing is magical. Why have I been using a blow dryer and a round brush all my hair drying life when I could have been using this all along?” one reviewer questions. “With a blow dryer, it would normally take me 45 minutes to an hour to blow-dry my hair. I don’t know what kinda witchery this is, but I literally blow dried my hair in 30 to 40 minutes today with this. Straight out of the shower! I can’t believe it.”
15. This viral flyaway-taming hair wax stick from Samnyte
Sometimes you just can’t control those pesky flyaways, no matter how much you try to keep ‘em down. Thankfully, Samnyte’s Hair Wax Stick exists. The multi-use hair styling stick helps smooth edges and flyaways—even broken and frizzy pieces—and keeps your style in place throughout the day. It can be used alone or in conjunction with a styling gel and is safe for daily use thanks to a moisturizing formula of castor oil, avocado oil and beeswax.
“I love the trendy slick back looks that everyone is doing these days, but I did not like using loads of hairspray because it would always make my hair hard and crunchy,” one Amazon shopper shares. “This helps keep my hair where I want it and I personally think it holds my baby hairs down a lot better than hairspray. Great product, I will purchase again!”
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Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: Amazon beauty: Shop these bestselling products from Olaplex, Cerave, NYX
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