The evolution of digital experience
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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Tag: Digital
Reinventing the digital experience platform
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the...
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How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
For a long time, marketers have leveraged tie-ins and other supporting initiatives around the...
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How marketers can prioritize digital experiences
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of...
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Does your marketing team need a digital experience platform (DXP)?
While many organizations are excited about digital experience platforms and the power they have to...
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How Denny’s connects with customers through social media, sports marketing and updated digital experiences
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to...
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Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers
Today, Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming...
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What is a digital experience platform?
A digital experience platform, also called a DXP, is software that enables the creation,...
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When it comes to prioritizing digital experiences, it’s either now or never
The world’s leading brands know the importance of using the right martech infrastructure to drive...
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Customer Experience & Digital Experience
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As...
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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The...
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Digital out-of-home advertisers seek hyper-local, contextual targeting
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and...
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