The evolution of digital experience
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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Tag: experience
Reinventing the digital experience platform
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the...
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Does your marketing team need a digital experience platform (DXP)?
While many organizations are excited about digital experience platforms and the power they have to...
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What is a digital experience platform?
A digital experience platform, also called a DXP, is software that enables the creation,...
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New AR advertising experience from Emodo’s partnership with 8th Wall
Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based...
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How to bring empathy to your customer experience strategy
“You have two assets without which you cannot have a business – customers and employees,” said...
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How to manage customer experience disconnects in your marketing campaigns
“One of the biggest challenges marketers have today is getting people into the hopper, getting...
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Merkle introduces new customer experience products for contactless shoppers
Customer experience management company Merkle debuted two new products today at CES that are aimed...
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Customer Experience & Digital Experience
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As...
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3 lessons for creating a more unified customer experience
“We’re all in this together.” Last year, this statement became the universal motto of brands...
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Creating value when content and experience are data-driven
“The only way to drive revenue and drive acquisition, conversion and retention is through...
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Improve customer experience and hit marketing goals by mapping out the customer journey
When marketers implement new personalization and DX technology into their stacks, they expect...
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