How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
For a long time, marketers have leveraged tie-ins and other supporting initiatives around the...
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Tag: marketers
How marketers can prioritize digital experiences
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of...
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Data shows marketers investing more in video in 2022
Marketers are increasing their budgets to feed the growing appetite for video, according to video...
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Marketers are looking for relatable figures
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for...
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Social media marketers need fresh tactics for posting on CTV apps
Connected TV is giving social media marketers a new channel to consider as big names like Facebook...
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Marketers: The metaverse is coming
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of...
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How event marketers can use hologram technology for live and hybrid experiences
As the events space continues to evolve, event marketers have a new option when planning live,...
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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped...
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Ecommerce marketers weigh shipping hikes in 2022
Prices for many goods and services are on the rise, and this includes shipping costs by major...
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3 ways to marketers can increase email engagement
Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no...
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Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in...
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How marketers can create a CX that respects consumer privacy
“The mobile phone is quickly becoming the source of our identity,” said George Corugedo, CTO of...
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