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Last year brought many changes in the UA space, especially when iOS 14.5 was released. For example, measuring and effectively optimizing campaigns became more challenging. So UA specialists needed to adopt a more creative, strategic, and highly-technical approach.

Join Esther Shatz and Stefana Pesko, User Acquisition Manager at Product Madness as they discuss effective and creative UA strategies, tools, and future trends.

#ua #mobilemarketing #reddit

Check out the episode below:

https://podcasts.bcast.fm/e/xnvmywm8-innovative-user-acquisition-marketing-with-stefana-pesko

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